Dr Nick Yip
Senior Lecturer in Marketing and Operations

Summary

I began my doctoral studies in 2006 after spending 18 years in industry. Prior to joining Brunel University London, I was an Associate Professor at University of East Anglia. While in industry, I held various management and marketing positions within the service industry. My research interests are in the areas of value co-creation, services and consumption. Using the service dominant logic as a platform, I explore how value is co-created in service offerings between the firm and the customer, and how these interactions impact on management issues such as pricing, processes, consumption and institutions. My research projects include working with the Northcott Devon Foundation, BAE Systems, the South Devon National Health Service (NHS) and the Shakespeare Birthplace Trust (NEMODE - New Economic Models in the Digital Economy). I have also completed a two year project as an academic supervisor on a Knowledge Transfer Programme (KTP) with a defence consulting firm on service transformation.  I am a Fellow of the Higher Education Academy as well as a member of the British Academy of Management.

Qualifications

PhD (Marketing), Exeter University (2012)

MBA (Finance), University of Hull (1998)

BA (English Literature), University of Malaya (1988)

Responsibility

Office Hours: Mondays 1000-1200, Wednesdays 0900-1100 (subject to change). Please do write to make an appointment before in case I am unavailable.