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Mr Cai Cai
PhD Student

Email: cai.cai@brunel.ac.uk

Business Analytics and Marketing
Brunel Business School

Research area(s)

Sustainable development of tourism; Brand management; Chinese Culture (Chaozhou)

Research Interests

Sustainable development of tourism; Brand management; Chinese Culture (Chaozhou)

Research links

Cai, P., Foroudi, P., & Palazzo, M. (2024). Boosting brand management through urban tourism: A focus on Chaozhou, China. In Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (pp. 99-120). Routledge.