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Using Stealth Marketing Techniques to Increase Physical Activity and Decrease Sedentary Time in the Workplace: Investigating the Spill overs of Employee Environmental Behaviour

Funder: Cancer Research UK
Duration: December 2017 - November 2018

This project developed a stealth marketing intervention that promotes employee physical activity in the workplace. The stealth marketing intervention, focused on encouraging environmental behaviour change among employees (i.e., energy saving and recycling). A pilot was then conducted to assess the potential spill over effects of employee environmental behaviour on physical activity in the workplace (e.g., taking the stairs instead of using the lift to save energy could also increase physical activity).

People

Name Telephone Email Office
Professor Danae Manika Professor Danae Manika
Associate Head (Teaching) / Professor - Marketing and Business Education
(Principal investigator)
T: +44 (0)1895 268798
E: danae.manika@brunel.ac.uk
+44 (0)1895 268798 danae.manika@brunel.ac.uk Eastern Gateway 216
Professor Louise Mansfield Professor Louise Mansfield
Vice Dean Research / Professor - Sport, Health and Social Sciences
T: +44 (0)1895 267561
E: louise.mansfield@brunel.ac.uk
+44 (0)1895 267561 louise.mansfield@brunel.ac.uk Heinz Wolff 210

Outputs

Manika, D., Blokland, Y., Smith, L., Mansfield, L. and Klonizakis, M. (2021) 'Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour'. International Journal of Business Science and Applied Management, 16 (1). pp. 28 - 49.Open Access Link

Journal article