Using Stealth Marketing Techniques to Increase Physical Activity and Decrease Sedentary Time in the Workplace: Investigating the Spill overs of Employee Environmental Behaviour

This project developed a stealth marketing intervention that promotes employee physical activity in the workplace. The stealth marketing intervention, focused on encouraging environmental behaviour change among employees (i.e., energy saving and recycling). A pilot was then conducted to assess the potential spill over effects of employee environmental behaviour on physical activity in the workplace (e.g., taking the stairs instead of using the lift to save energy could also increase physical activity).

People

	Name	Telephone	Email	Office
	Professor Danae Manika Deputy Dean - Academic Affairs (Interim) CBASS / Professor - Marketing and Business Education (Principal investigator) T: +44 (0)1895 268798 E: danae.manika@brunel.ac.uk	+44 (0)1895 268798	danae.manika@brunel.ac.uk	Eastern Gateway 216
	Professor Louise Mansfield Vice Dean Research / Professor - Sport, Health and Social Sciences T: +44 (0)1895 267561 E: louise.mansfield@brunel.ac.uk	+44 (0)1895 267561	louise.mansfield@brunel.ac.uk	Heinz Wolff 210

Outputs