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Professor Danae Manika
Deputy Dean - Academic Affairs (Interim) CBASS / Professor - Marketing and Business Education


Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing at Brunel Business School and Deputy Dean of the College of Business, Arts and Social Sciences. Previously, Danae was Associate Head of Brunel Business School. Before joining Brunel University London, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling.

Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £414,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of:Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016.


  • Ph.D. in Advertising, The University of Texas at Austin, TX, USA.
  • M.A. in Advertising, The University of Texas at Austin, TX, USA.
  • B.A. (Hons) in Marketing, The University of Stirling, UK.
  • Fellow of the Higher Education Academy, PGCAP, Durham University, UK.


As Deputy Dean (Academic Affairs) of the College of Business, Arts and Social Sciences I provide leadership support to the Executive Dean of College in establishing and furthering the activities of the College, building the reputation of the College as an internationally competitive centre of excellence, and deputise for the Executive Dean in their absence. I also exercise general academic and pastoral oversight of all students (undergraduate, postgraduate taught and postgraduate research), recruitment and admissions processes, quality assurance of programmes and examinations, appointment of supervisors and other academic matters in the College. I am responsible for ensuring that appropriate action is taken in relation to students and to learning and teaching matters, in line with university policy; and line manage the Associate Dean (Quality Assurance) and Associate Dean (Student Experience). I contribute to the development and implementation of the College Education Strategic Plan and the development and review of programmes and modules. As Deputy Dean I am also a member of the College Management Board, the Recruitment, Admissions and Funding Sub-Committee, and Senate.

Newest selected publications

Wells, VK., Ciocirlan, CE., Manika, D. and Gregory-Smith, D. (2024) 'Green, keen, and somewhere in between: An employee environmental segmentation study'. Journal of Cleaner Production, 445. pp. 1 - 12. ISSN: 0959-6526 Open Access Link

Journal article

Chen, H., Schoefer, K., Manika, D. and Tzemou, E. (2023) 'The “Dark Side” of General Health and Fitness-Related Self-Service Technologies: a Systematic Review of the Literature and Directions for Future Research'. Journal of Public Policy & Marketing, 0 (ahead of print). pp. 1 - 58. ISSN: 0743-9156 Open Access Link

Journal article

Novakovic, K., Thumbarathy, D., Peeters, M., Geoghegan, M., Jefferies, JG., Hicks, C., et al. (2023) 'Zero-waste circular economy of plastic packaging: The bottlenecks and a way forward'. Sustainable Materials and Technologies, 38. pp. 1 - 6. ISSN: 2214-9937 Open Access Link

Journal article

Yannopoulou, N., Manika, D., Chandrasapth, K., Tajvidi, M. and Wells, V. (2023) 'What We Do Know and Don’t Know about Marketing Communications on Mature Consumers'. Psychology and Marketing, 57 (8). pp. 1969 - 1995. ISSN: 0309-0566 Open Access Link

Journal article

Christofi, M., Manika, D., Hadjielias, E., Kvasova, O., Petrovici, D. and Lowe, B. (2022) 'Guest editorial: psychological perspectives on consumer obesity'. European Journal of Marketing, 56 (11). pp. 2829 - 2832. ISSN: 0309-0566 Open Access Link

Journal article
More publications(46)