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Professor Danae Manika
Associate Head (Teaching) / Professor - Marketing and Business Education


Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing & Business Education and Associate Head (Education and Innovation) of Brunel Business School. Before joining Brunel University London, she was Professor of Marketing at Newcastle University Business School, where she led its London Campus as Academic Group Head and held the Deputy Director of Research role at Newcastle University Business School. Danae in the past has also held academic positions at Queen Mary University of London, Durham University and the University of Texas at Austin; and is currently Visiting Professor at Newcastle University and Queen Mary University of London, while previously she held a Visiting Research Scholar position at the Centre of Risk Management and Insurance Research at McCombs Business School, University of Texas at Austin. Prior to her academic career, Danae worked as an Account Planning Intern in advertising agencies such as Latinworks in Austin, TX, and DDB in New York. She obtained a Ph.D and a M.A. in Advertising from the University of Texas at Austin, and a B.A. Honours in Marketing from University of Stirling.

Danae’s recent research has been published in journals such as: Journal of Service Research, Journal of Business Ethics, Tourism Management, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Technological Forecasting and Social Change, Journal of Business Research, European Management Review, and International Business Review, amongst others. Using an interdisciplinary approach, Danae’s research focuses on effective message construction for behaviour change within the contexts of health, well-being and the environment. She is involved in various consultancies (e.g., Harrow Council, Royal Borough of Kensington and Chelsea Council, RECOUP, Global Action Plan, Texas Comprehensive Cancer Control Coalition), and her research has been supported by £364,000+ of funding (e.g., CRUK, EPSRC/Innovate UK, NERC/NCAS, RED, and Arrow/ERDF). Danae is Section Editor for the Journal of Business Ethics (section: Marketing Ethics; FT50 journal), and Associate Editor (AE) for Business and Society and the Journal of Current Issues and Research in Advertising, while in the past she was AE for the Journal of Marketing Management (2017-21). She is also currently on the Editorial Review Boards of:Technological Forecasting & Social Change, and Journal of Marketing Management; with guest editor experience across multiple top journals. Danae also has experience as: funding reviewer for Cancer Research UK (2015-19); and track chair for the Academy of Marketing Science World Marketing Congress Conference in 2023, the Transformative Consumer Research Conference in 2021, and the European Social Marketing Association Conference in 2016.


  • Ph.D. in Advertising, The University of Texas at Austin, TX, USA.
  • M.A. in Advertising, The University of Texas at Austin, TX, USA.
  • B.A. (Hons) in Marketing, The University of Stirling, UK.
  • Fellow of the Higher Education Academy, PGCAP, Durham University, UK.


As Associate Head (Education and Innovation) of Brunel Business School, I oversee the work of six Division Leads (i.e., Innovation and Sustainability, Organisations and People, Global Management, Strategy and Entrepreneurship, Marketing, and Business Accounting) within the school and provide mentorship support to UG, PG, MBA and PGR programme directors, as well as the Director of Teaching and Learning. I am responsible for: driving continuous improvement of teaching quality and student experience; reviewing the existing portfolio of taught programmes, overseeing the establishment of new programmes and professional development content; contributing to the development and implementation of the school’s organisational strategy; ensuring the school’s goals and actions are shared and communicated across the senior leadership team; managing the school’s overall Workload Allocation Model; advising the school promotion panel; assisting the Dean in the recruitment and appointment of staff; and deputising the Dean as needed.

Newest selected publications

Christofi, M., Manika, D., Hadjielias, E., Kvasova, O., Petrovici, D. and Lowe, B. (2022) 'Guest editorial: psychological perspectives on consumer obesity'. European Journal of Marketing, 56 (11). pp. 2829 - 2832. ISSN: 0309-0566 Open Access Link

Journal article

Manika, D., Iacovidou, E., Canhoto, A., Pei, E. and Mach, K. (2022) 'Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England'. Journal of Cleaner Production, 370. pp. 1 - 15. ISSN: 0959-6526 Open Access Link

Journal article

Golden, L., Manika, D. and Brockett, P. (2021) 'The importance of personally relevant knowledge for pandemic risk prevention behavior: A multimethod analysis and two-country validation'. Health Marketing Quarterly, 38 (4). pp. 223 - 237. ISSN: 0735-9683 Open Access Link

Journal article

Addis, M., Batat, W., Atakan, S., Austin, CG., Manika, D., Peter, PC. and et al. (2021) 'Food Experience Design to Prevent Unintended Consequences and Improve Well-being'. Journal of Service Research, 0 (In Press). pp. 143 - 159. ISSN: 1094-6705 Open Access Link

Journal article

Antonetti, P. and Manika, D. (2021) 'Modelling multiple-forms of consumer animosity through fuzzy-set Qualitative Comparative Analysis'. European Journal of Marketing, 56 (1). pp. 113 - 132. ISSN: 0309-0566 Open Access Link

Journal article
More publications(40)