Sensory brand experience: Conceptualisation, measurement and impact on performance outcomes
Funder: Marketing TrustDuration: November 2022 - August 2023
People
| Name | Telephone | Office | ||
|---|---|---|---|---|
|
Dr Dongmei Zha Lecturer in Marketing
T: +44 (0)1895 268496
E: dongmei.zha@brunel.ac.uk |
+44 (0)1895 268496 | dongmei.zha@brunel.ac.uk | Eastern Gateway 103a |
Outputs
Foroudi, P., Marvi, R. and Zha, D. (2025) 'AI sensation and engagement: Unpacking the sensory experience in human-AI interaction'. International Journal of Information Management, 84. pp. 1 - 11. ISSN: 0268-4012 Open Access Link