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Dr Dongmei Zha
Lecturer in Marketing

Eastern Gateway 103a

Summary

I am a lecturer (PhD, MBA, FHEA) in Marketing at Brunel Business School. Prior to joining Brunel, I had 8 years of working experience in marketing positions in different industries. 

My research focuses on experiential marketing, sensory branding and consumer psychology, and has been published in leading journals such as the International Journal of Management Reviews, and Journal of Business Research so on.

I am a member of the Editorial Advisory Board - Qualitative Market Research: An International Journal and serve as reviewer for many journals. 

Qualifications

 

PhD Business Management, Middlesex Business School, UK

MBA International Marketing, Coventry Business School, UK (Honours)                                                                            

Responsibility

Teaching activities:

  • MG2048 Marketing Communications (Level 5)
  • MG3123 Issues and Controversies in Marketing Project (Final Year Project, Level 6)
  • MG2096 Consumer Behaviour (Level 5)
  • MG5561 International Marketing (Level 7)

Newest selected publications

Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace'. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752 Open Access Link

Journal article

Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link

Journal article

Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link

Journal article

Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545 Open Access Link

Journal article

Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2022) 'Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences'. Qualitative Market Research, 25 (2). pp. 1 - 28. ISSN: 1352-2752 Open Access Link

Journal article
More publications(7)