Dr Dongmei Zha
Lecturer in Marketing
Eastern Gateway 103a
- Email: dongmei.zha@brunel.ac.uk
- Tel: +44 (0)1895 268496
- Business Analytics and Marketing
- Brunel Business School
Summary
Dongmei Zha (PhD, FHEA, MBA (Hons)) is a Lecturer at Brunel Business School, London, specialising in experiential marketing, sensory branding, and consumer psychology.
Her research has been published in leading academic journals, including the International Journal of Management Reviews, Industrial Marketing Management and Journal of Business Research. Her work has received significant recognition, such as the Top-Cited Article (2021–2022) for Making sense of sensory brand experience: Constructing an integrative framework for future research (International Journal of Management Reviews, 24 (1), 130-167) and the Top-Cited Article (2020–2021) for An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction (International Journal of Management Reviews, 22 (3), 287-317).
Through her impactful research, Dongmei continues to contribute valuable insights to the fields of marketing and consumer behaviour, advancing both academic knowledge and practical applications. Beyond her research contributions, she serves on the Editorial Advisory Board for Qualitative Market Research. Her expertise is instrumental in shaping scholarly discussions and guiding cutting-edge studies in her field.
Qualifications
Fellow of the Higher Education Academy (FHEA)
PhD in Business Management, Middlesex Business School, UK
MBA in International Marketing, Coventry Business School, UK (Honours)
Responsibility
Editorial Advisory Board - Qualitative Market Research
Module leader: MG2096 Consumer Behaviour
Office Hours
Tuesdays - 1:00 pm to 2:00 pm
Thursdays - 12:00 noon - 1:00 pm
Newest selected publications
Foroudi, P., Marvi, R. and Zha, D. (2025) 'Immersive currents and futures: mapping the metaverse in contemporary hospitality and tourism research'. International Journal of Contemporary Hospitality Management. pp. 1 - 24. ISSN: 0959-6119
Foroudi, P., Marvi, R. and Zha, D. (2025) 'AI sensation and engagement: Unpacking the sensory experience in human-AI interaction'. International Journal of Information Management, 84. pp. 1 - 11. ISSN: 0268-4012 Open Access Link
Foroudi, P., Marivi, R., Zha, D., Kooli, B. and Bagozzi, R. (2025) 'Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest Editorial'. International Journal of Contemporary Hospitality Management, 37 (4). pp. 1037 - 1044. ISSN: 0959-6119 Open Access Link
Palazzo, M., Zamanfashami, P. and Zha, D. (2025) 'Navigating Organic Influence: A Scientific Evaluation of Online Review Mechanisms'. International Journal of Advertising. pp. 1 - 42. ISSN: 0265-0487
Marvi, R., Zha, D. and Foroudi, P. (2024) 'Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework'. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501 Open Access Link