Socioeconomic Impact and Prevention Strategy of Cyberbullying: Identification of Mechanism and Development of Prediction Model
Funder: Korea National Research FoundationDuration: June 2023 - May 2026
People
| Name | Telephone | Office | ||
|---|---|---|---|---|
|
Professor Habin Lee Head of Department - Business Analytics and Marketing/ Professor
T: +44 (0)1895 267414
E: habin.lee@brunel.ac.uk |
+44 (0)1895 267414 | habin.lee@brunel.ac.uk | Eastern Gateway 202j |
Outputs
Lee, H., Jammoul, K., Lim, J., Uthayasankar, S. and Choi, J. (2025) 'Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective'. Asia Pacific Journal of Information Systems (APJIS), 35 (3). pp. 569 - 597. ISSN: 2288-5404