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Professor Habin Lee
Divisional Lead / Professor

Eastern Gateway 202j


I am Chair in Digital Business Analytics at Brunel Business School and have received a PhD in Management Engineering and MEng in Management Science from KAIST (Korea Advanced Institute of Science and Technology). Previously, I gained industrial experience from BT Group CTO for 6 years before joining Brunel. I secured more than 3 million Euros of research grants from MRC, ESRC, EU FP7, H2020 and other international funding bodies to Brunel University London. I coordinated international research consortia including UbiPOL, CEES, MINI-CHIP, and GREENDC. My research interests include governance mechanisms in online communities and supply chain networks in public and private sectors applying computational big data analytics and process theories. The excellence of my research has been awarded by international institutes such as  AIS (Association for Information Systems), WfMC (Workflow Management Coalition) and IET (The Institutes of Engineering and Technology) as well as BT Group. I published articles on international journals including Management Science, Journal of AIS, European Journal of Operational Research, IEEE Tr Mobile Computing, IEEE Pervasive Computing, Information Systems Management, and Government Information Quarterly among others. I have strong connections within the industry, providing paid consulting services to several companies including BT Group.    


Divisional Lead, Innovation & Sustainability, Brunel Business School

Newest selected publications

Lee, H. (2023) 'How fluidity drives the evolution of group norms in open online communities: A Dialectic Model'.Forty-Second International Conference on Information Systems. Hyderabad, India. 10 - 13 December. Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023. pp. 1 - 17. ISSN: 1026-1079 Open Access Link

Conference paper

Jammoul, K., Lee, H., Kim, J., Yoon, M. and Sivarajah, S. (2022) 'Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective'. Information Systems Management, 40 (2). pp. 186 - 206. ISSN: 1058-0530 Open Access Link

Journal article

Zhang, Z., Lee, H., Choi, Y. and Yoo, Y. (2022) 'Theorizing Routines with Computational Sequence Analysis: A Critical Realism Framework'. Journal of the Association for Information Systems, 23 (2). pp. 589 - 630. ISSN: 1536-9323 Open Access Link

Journal article

Yoon, M. and Lee, H. (2021) 'Seat Assignment Problem with the Payable Up-grade as an Ancillary Service of Airlines'. Annals of Operations Research, 307 (1-2). pp. 483 - 497. ISSN: 0254-5330 Open Access Link

Journal article

Lee, HJ., Lee, M., Lee, H. and Cruz, RA. (2021) 'Mining service quality feedback from social media: A computational analytics method'. Government Information Quarterly, 38 (2). pp. 1 - 11. ISSN: 0740-624X Open Access Link

Journal article
More publications(23)