Professor Habin Lee
Head of Department - Business Analytics and Marketing/ Professor
- Business Analytics and Marketing
- Brunel Business School
Summary
I am Chair in Digital Business Analytics at Brunel Business School and have received a PhD in Management Engineering and MEng in Management Science from KAIST (Korea Advanced Institute of Science and Technology). I am the Head of Department, Business Analytics and Marketing that offers MSc in AI & Strategy, MSc in Busines Intelligence & Digital Marketing, MSc in Global Supply Chain Management, MSc in Marketing, MSc in Corporate Brand Management, BSc in Marketing, and BSc in Business and Management programmes. Previously, I gained industrial experience from BT Group CTO for 6 years before joining Brunel. I secured more than £3 millions of research grants from MRC, ESRC, EU FP7, H2020 and other international funding bodies to Brunel . I coordinated international research consortia including UbiPOL, CEES, MINI-CHIP, and GREENDC. My research interests include governance mechanisms in online communities and supply chain networks in public and private sectors applying computational big data analytics and process theories. The excellence of my research has been awarded by international institutes such as AIS (Association for Information Systems), WfMC (Workflow Management Coalition) and IET (The Institutes of Engineering and Technology) as well as BT Group. I published articles on international journals including Management Science, Journal of AIS, European Journal of Operational Research, IEEE Tr Mobile Computing, IEEE Pervasive Computing, Information Systems Management, and Government Information Quarterly among others. I have strong connections within the industry, providing paid consulting services to several companies including BT Group.
Responsibility
Head of Department, Busienss Analytics and Marketing, Brunel Business School
Newest selected publications
Choi, YT., Park, C., Turan, CP. and Lee, H. (2026) 'Beyond the Creativity Paradox: A Theory-Informed Framework for Role-Based Integration of Generative AI in Organisational Creativity'. Information Systems Frontiers: a journal of research and innovation. ISSN: 1387-3326
Fan, Y., Jang, JM. and Lee, H. (2025) 'Not Everyone Feels the Same: Engagement Profiles and User Reactions to Reddit’s Great Ban'.International Conference of Information Systems (ICIS) 2025. Nashville. 11 - 17 December. Proceedings of the International Conference on Information Systems (). pp. 1 - 9.Open Access Link
Lee, H., Jammoul, K., Lim, J., Uthayasankar, S. and Choi, J. (2025) 'Relational Commitment and Brand Loyalty in Member Initiated Online Brand Communities: The Trust-Commitment Theory Perspective'. Asia Pacific Journal of Information Systems (APJIS), 35 (3). pp. 569 - 597. ISSN: 2288-5404
Lee, H. (2023) 'How fluidity drives the evolution of group norms in open online communities: A Dialectic Model'.Forty-Second International Conference on Information Systems. Hyderabad, India. 10 - 13 December. Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023. pp. 1 - 17. ISSN: 1026-1079 Open Access Link
Zhang, Z., Lee, H., Choi, Y. and Yoo, Y. (2022) 'Theorizing Routines with Computational Sequence Analysis: A Critical Realism Framework'. Journal of the Association for Information Systems, 23 (2). pp. 589 - 630. ISSN: 1536-9323 Open Access Link