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Fostering Sustainable Development Goals in the UK Fashion SMEs

Funder: Centre for entrepreneurship and sustainability
Duration: February 2024 - September 2024

This research received grains from Brunel's Centre for Entrepreneurship and Sustainability (CES) to explore the transformative role of emerging digital solutions, innovative biotechnology, and circular business models within the UK fashion industry, uncovering their potential impacts on sustainability and industry practices. Principle Investigators: Dr Pantea Foroudi Brunel Business School, Brunel University London Dr Ashkan Pakseresht Brunel Business School, Brunel University London

People

Name Telephone Email Office
Dr Pantea Foroudi Dr Pantea Foroudi
Reader in Marketing
(Principal investigator)
T: +44 (0)1895 267929
E: pantea.foroudi@brunel.ac.uk
 +44 (0)1895 267929 pantea.foroudi@brunel.ac.uk Eastern Gateway 104g
Dr Ashkan Pak Seresht Dr Ashkan Pak Seresht
Lecturer in International Business
(Principal investigator)
T: +44 (0)1895 266345
E: ashkan.pakseresht@brunel.ac.uk
 +44 (0)1895 266345 ashkan.pakseresht@brunel.ac.uk Eastern Gateway 201-14

Outputs

Foroudi, P., Melewar, TC., Tzempelikos, N., Ha, NC. and Tourky, M. (2025) 'Integrating corporate identity, social responsibility, and reputation: A triadic framework for sustainable branding in hospitality & tourism'. International Journal of Hospitality Management, 130. pp. 104224 - 104224. ISSN: 0278-4319

Journal article

Foroudi, P., Tabaghdehi, SAH., Cillo, V. and Cuomo, MT. (2024) 'E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intention'. Review of Managerial Science, 19 (2). pp. 537 - 571. ISSN: 1863-6683 Open Access Link

Journal article