Dr Pantea Foroudi
Senior Lecturer in Marketing

Summary

Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London. Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and others. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and European Journal of International Management (EJIM), among others.

Qualifications

Senior Fellow of the Higher Education Academy (SFHEA)

PhD in Business Management, Brunel Business School, UK

MA in Marketing and Communication Management (Honours)

MSc in Graphic Design (Honours)

BA in Graphic Design (Honours)

Responsibility

Pantea teaches MG5615 (Understanding Business and Management Research), MG5584 (Applied Corporate Brand Management) and MG5586 (Strategic Corporate Brand Management and Consulting) to Master students and supervises PhD students.

Associate/Editorial Board - Journal of Business Research (JBR); International Journal of Hospitality Management (IJHM); International Journal of Management Reviews (IJMR); International Journal of Consumer Studies (IJCS); Journal of Business to Business Marketing (JBBM); Corporate Reputation Review (CRR); International Journal of Contemporary Hospitality Management (IJCHM); International Journal of Information Management (IJIM); European Journal of International Management (EJIM)