Miss Tracey Quach
PhD Student
- Email: tracey.quach@brunel.ac.uk
- Strategy, Entrepreneurship and Management
- Brunel Business School
Research area(s)
My PhD thesis is focused on the sharing economy, particularly peer-to-peer online resale platforms. Engaging with the institutional theory, the constructs of legitimacy and institutional logics, I explore how individuals from different cultures shape their cognitive legitimacy of platforms and sharing practices and how this influences the outcomes of institutional change.
Research Interests
I am interested in research on platform capitalism and institutional logics using qualitative or mixed methods.