Robert Macredie


With over 20 years of research experience, Rob Macredie has worked with a range of organisations, ranging from large, blue-chip companies, through small businesses, to government agencies.  Rob’s research spans the fields of Human-Computer Interaction and Information Systems, exploring the ways in which people and organisations use technology, and aims to determine how work can be more effectively undertaken by improving the way that we understand how people and technology interact in organisational (and social) settings.  He is Professor of Interactive Systems at Brunel University London, and has held senior leadership roles as Head of School, Dean of Faculty and Pro-Vice-Chancellor. 

Research area(s)

Human-Computer Interaction; Information Systems; Virtual Environments




 CS1701 Level 1 Group Projects
 CS3607 e-Business
 CS3072/CS3074/CS3605 Final-year Projects

Selected Publications

Journal articles

Bell, D. , Koulouri, T. , Lauria, S. , Macredie, RD.  and Sutton, J.   (2014)   'Microblogging as a mechanism for human–robot interaction'. Knowledge-Based SystemsDownload publication 

Macredie, R. , Kim, H.  and Giacomin, J.   (2014)   'A qualitative study of stakeholders' perspectives on the social network service environment'. International Journal of Human-Computer Interaction, 30 (12).  doi: 10.1080/10447318.2014.925383 Download publication 

Borsci, S. , Macredie, RD. , Martin, JL.  and Young, T.   (2014)   'How many testers are needed to assure the usability of medical devices?'. Expert Review of Medical Devices, Early online doi: 10.1586/17434440.2014.940312 Download publication 

Macredie, R. , Kolouri, T.  and Lauria, S.   (2014)   'Do (and say) as I say: Linguistic adaptation in human-computer dialogues'. Human-Computer Interaction, In Press Download publication 

Borsci, S. , Macredie, RD. , Barnett, J. , Martin, J. , et al.   (2013)   'Reviewing and extending the five-user assumption: A grounded procedure for interaction evaluation'. ACM Transactions on Computer-Human Interaction, 20 (5).  doi: 10.1145/2506210 Download publication 

Koulouri, T. , Lauria, S. , Macredie, RD.  and Chen, SY.   (2012)   'Are we there yet?: the role of gender on the effectiveness and efficiency of user-robot communication in navigational tasks'. ACM Transactions on Computer-Human Interaction, 19 (1).  doi: 10.1145/2147783.2147787 Download publication 

Ruttun, RD.  and Macredie, RD.   (2012)   'The effects of individual differences and visual instructional aids on disorientation, learning performance and attitudes in a Hypermedia Learning System'. Computers in Human Behavior, 28 (6).  pp. 2182 - 2198. Download publication 

Macredie, RD.  and Mijinyawa, K.   (2011)   'A theory-grounded framework of Open Source Software adoption in SMEs'. European Journal of Information Systems. pp. . doi: 10.1057/ejis.2010.60 Download publication 

Coughlan, J. , Macredie, RD.  and Patel, N.   (2011)   'Understanding the consumption process through in-branch and e-mortgage service channels: A first-time buyer perspective'. International Journal of Bank Marketing, 29 (2).  pp. 148 - 167. doi: 10.1108/02652321111107639 Download publication 

Chen, SY. , Macredie, RD. , Liu, XH.  and Sutcliffe, A.   (2010)   'Data mining for understanding user needs'. ACM Transactions on Computer-Human Interaction (TOCHI), 17 (1).  doi: 10.1145/1721831.1721832 

Chen, SY.  and Macredie, R.   (2010)   'Web-based interaction: a review of three important human factors'. International Journal of Information Management, 30 (5).  pp. 379 - 387. doi: 10.1016/j.ijinfomgt.2010.02.009 Download publication 

de Cesare, S. , Lycett, M. , Macredie, RD. , Patel, C.  and Paul, R.   (2010)   'Examining perceptions of agility in software development practice'. Communications of the ACM, 53 (6).  pp. 126 - 130. doi: 10.1145/1743546.1743580 Download publication 

Coughlan, J. , Macredie, RD.  and Patel, N.   (2007)   'Evaluating the effectiveness of customers' communication experiences with online retailers - a study of e-mortgages'. Interacting with Computers, 19 (1).  pp. 83 - 95. doi: 10.1016/j.intcom.2006.06.003 

Coughlan, J. , Macredie, RD.  and Patel, N.   (2007)   'Moving face-to-face communication to web-based systems'. Interacting with Computers, 19 (1).  pp. 1 - 6. doi: 10.1016/j.intcom.2006.07.006 Download publication 

Frias-Martinez, E. , Chen, SY. , Macredie, R.  and Liu, X.   (2007)   'The role of human factors in stereotyping behavior and perception of digital library users: a robust clustering approach'. User Modeling and User-Adapted Interaction, 17 (3).  pp. 305 - 337. doi: 10.1007/s11257-007-9028-7 Download publication 

Chen, SY. , Fan, J.  and Macredie, RD.   (2006)   'Navigation in hypermedia learning systems: experts vs novices'. Computers in Human Behavior, 22 (2).  pp. 251 - 266. doi: 10.1016/j.chb.2004.06.004 Download publication 

Chen, SY. , Ghinea, G.  and Macredie, RD.   (2006)   'A cognitive approach to user perception of multimedia quality: an empirical investigation'. International Journal of Human-Computer Studies, 64 (12).  pp. 1200 - 1213. doi: 10.1016/j.ijhcs.2006.08.010 Download publication 

Patel, N. , Coughlan, J.  and Macredie, RD.   (2006)   'A method for identifying communication breakdowns in user-interfaces'. Studies in Communication Sciences, 6 (1).  pp. 27 - 46. Download publication 

Frias-Martinez, E. , Magoulas, G. , Chen, S.  and Macredie, R.   (2006)   'Automated user modeling for personalized digital libraries'. International Journal of Information Management, 26 (3).  pp. 234 - 248. doi: 10.1016/j.ijinfomgt.2006.02.006 Download publication 

Martin, VA. , Hatzakis, T. , Lycett, M.  and Macredie, R.   (2005)   'Cultivating knowledge sharing through the relationship management maturity model'. The Learning Organization: An International Journal, 12 (4).  pp. 340 - 354. doi: 10.1108/09696470510599127 Download publication 

Mitchell, TJF. , Chen, SY.  and Macredie, RD.   (2005)   'Hypermedia learning and prior knowledge: domain expertise vs. system expertise'. Journal of Computer Assisted Learning, 21 (1).  pp. 53 - 64. Download publication 

Hatzakis, T. , Lycett, M. , Macredie, RD.  and Martin, VA.   (2005)   'Towards the development of a social capital approach to evaluating change management interventions'. European Journal of Information Systems, 14 (1).  pp. 60 - 74. doi: 10.1057/palgrave.ejis.3000522 

Coughlan, J. , Lycett, M.  and Macredie, RD.   (2005)   'Understanding the business-IT relationship'. International Journal of Information Management, 25 (4).  pp. 303 - 319. doi: 10.1016/j.ijinfomgt.2005.04.003 Download publication 

Chen, SY.  and Macredie, RD.   (2005)   'The assessment of usability of electronic shopping: a heuristic evaluation'. International Journal of Information Management, 25 (6).  pp. 516 - 532. doi: 10.1016/j.ijinfomgt.2005.08.008 Download publication 

Mitchell, TJF. , Chen, SY.  and Macredie, RD.   (2005)   'The relationship between web enjoyment and students perceptions and learning using a web based tutorial'. Learning, Media and Technology, 30 (1).  pp. 27 - 40. doi: 10.1080/13581650500075546 Download publication 

Mitchell, TJF. , Chen, SY.  and Macredie, RD.   (2005)   'Cognitive styles and adaptive web-based learning'. Psychology of Education Review, 29 (1).  pp. 34 - 42. Download publication 

Frias-Martinez, E. , Magoulas, G. , Chen, S.  and Macredie, R.   (2005)   'Modeling human behavior in user-adaptive systems: recent advances using soft computing techniques'. Expert Systems with Applications, 29 (2).  pp. 320 - 329. doi: 10.1016/j.eswa.2005.04.005 Download publication 

Chen, SY.  and Macredie, RD.   (2004)   'Cognitive modelling of student learning in web-based instructional programs'. International Journal of Human-Computer Interaction, 17 (3).  pp. 375 - 402. doi: 10.1207/s15327590ijhc1703_5 

Martin, V. , Hatzakis, T. , Lycett, M.  and Macredie, R.   (2004)   'Building the business/IT relationship through knowledge management'. Journal of Information Technology Cases and Applications, 6 (2).  pp. 27 - 47. 

Chen, SY. , Magoulas, GD.  and Macredie, RD.   (2004)   'Cognitive styles and users' responses to structured information representation'. International Journal of Digital Libraries, 4 (2).  pp. 93 - 107. doi: 10.1007/s00799-003-0073-5 

Sandom, C.  and Macredie, RD.   (2003)   'Analysing situated interaction hazards: an activity-based awareness approach'. Cognition, Technology and Work, 5 (3).  pp. 218 - 228. doi: 10.1007/s10111-003-0130-2 

Coughlan, J. , Lycett, M.  and Macredie, RD.   (2003)   'Communication issues in requirements elicitation: a content analysis of stakeholder experiences'. Information and Software Technology, 45 (8).  pp. 525 - 537. doi: 10.1016/SO950-5849(03)00032-6 Download publication 

Lycett, MG. , Macredie, RD. , Patel, C.  and Paul, RJ.   (2003)   'Migrating agile methods to standardized development practice'. IEEE Computer, 36 (6).  pp. 79 - 85. doi: 10.1109/MC.2003.1185220 Download publication 

Thomas, P.  and Macredie, RD.   (2002)   'Introduction to the new usability'. ACM Transactions on Computer-Human Interaction, 9 (2).  pp. 69 - 73. Download publication 

Chen, C. , Cribbin, T. , Morar, SS.  and Macredie, R.   (2002)   'Visualizing and tracking the growth of competing paradigms: two case studies'. Journal of the American Society for Information Science and Technology, 53 (8).  pp. 678 - 689. doi: 10.1002/asi.10075 Download publication 

Coughlan, J.  and Macredie, RD.   (2002)   'Effective communication in requirements elicitation: a comparison of methodologies'. Requirements Engineering, 7 (2).  pp. 47 - 60. doi: 10.1007/s007660200004 Download publication 

Chen, C. , Cribbin, T. , Kuljis, J.  and Macredie, RD.   (2002)   'Footprints of information foragers: behaviour semantics of visual exploration'. International Journal of Human-Computer Studies, 57 (2).  pp. 139 - 163. doi: 10.1016/S1071-5819(02)91015-3 Download publication 

Chen, SY.  and Macredie, RD.   (2002)   'Cognitive styles and hypermedia navigation: development of a learning model'. Journal of The American Society for Information Science and Technology, 53 (1).  pp. 3 - 15. doi: 10.1002/asi.10023 

Morar, SS. , Macredie, RD.  and Cribbin, T.   (2002)   'An investigation of visual cues used to create and support frames of reference and visual search tasks in desktop virtual environments'. Virtual Reality: Research, Development and Applications, 6 (3).  pp. 140 - 150. doi: 10.1007/s100550200015 Download publication 

Chen, CM. , Czerwinski, M.  and Macredie, R.   (2000)   'Individual differences in virtual environments - introduction and overview'. Journal of the American Society for Information Science, 51 (6).  pp. 499 - 507. doi: 10.1002/(SICI)1097-4571 

Baldwin, LP.  and Macredie, RD.   (1999)   'Beginners and programming: insights from second language learning and teaching'. Education and Information Technologies, 4 (2).  pp. 167 - 179. doi: 10.1023/A:1009652001566 

Odhabi, HI. , Paul, RJ.  and Macredie, R.   (1999)   'Java Iconic Visual Environment for Simulation (JIVESim)'. Computers and Industrial Engineering, 37 (1-2).  pp. 243 - 246. doi: 10.1016/S0360-8352(99)00065-0 

Kuljis, J. , Macredie, RD.  and Paul, RJ.   (1998)   'Information gathering problems in multinational banking'. Journal of Strategic Information Systems, 7 (3).  pp. 233 - 245. 

Paul, RJ. , Macredie, R.  and Baldwin, LP.   (1997)   'Special issue: Interdisciplinary approaches to neural computing'. Neural Computing and Applications, 6 (4).  pp. 187 - 192. doi: 10.1007/BF01501505 

Thomas, P.  and Macredie, R.   (1994)   'Games and the design of human-computer interfaces'. Educational and Training Technology International, 31 (2).  pp. 134 - 142. 


de Cesare, S. , Lycett, MG.  and Macredie, RD.   (2005) The development of component-based information systems. New York:  ME Sharpe 

Book chapters

Chen, S. , Coughlan, J. , Love, S. , Macredie, RD.  and Wilson, F.  (2007)   'Cognitive implications of information spaces: human issues in the design and use of electronic library interfaces', in Earnshaw, R.  and Vince, J. (eds.) Digital Convergance - Libraries of the Future.  London Springer pp. 253 - 271. 

de Cesare, S. , Lycett, MG.  and Macredie, RD.  (2005)   'The development of component-based information systems: an introduction', in Cesare, SD. , Lycett, MG.  and Macredie, RD. (eds.) The Development of Component-Based Information Systems.  New York ME Sharpe 

Macredie, RD.  and Coughlan, J.  (2004)   'Human-computer interfaces: a principled approach to design', in Sandom, C.  and Harvey, RS. (eds.) Human Factors for Engineers.  pp. 235 - 254. 

Martin, VA. , Lycett, M.  and Macredie, R.  (2002)   'Integrating information systems: a semiotics approach', in Liu, K. , Clarke, RJ. , Andersen, PB.  and Stamper, RK. (eds.) Organizational Semiotics: Evolving a Science of Information Systems. (94) : pp. 109 - 118. 

Conference papers

Patel, C. , Lycett, M. , Macredie, RD.  and de Cesare, S.   (2006)   'Perceptions of agility and collaboration in software development practice' , 39th Annual Hawaii International Conference on System Sciences. [unpublished].  

Spinelli, G. , Sharma, B.  and Macredie, R.   (2006)   'Landscaping police organisational and technological changes in crime recording and analysis' , The IEE and MOD HFI DTC Symposium on People and Systems: Who Are We Designing For?. [unpublished].  

Martin, VA. , Hatzakis, T. , Lycett, M.  and Macredie, R.   (2005)   'Building a knowledge sharing culture through the relationship management maturity model' , 7th Australian Conference of Knowledge Management and Intelligent Decision Support (ACKMIDS 2004). [unpublished].  

Aziz, M.  and Macredie, R.   (2005)   'Analysing the role of perceived self-efficacy in information processing for web-based information systems' , 4th IEEE International Conference on Cognitive Informatics (ICCI 2005). [unpublished].  

Coughlan, J. , Lycett, M.  and Macredie, RD.   (2004)   'Creating the collaborative organisation: the promise of relationship management' , 37th Annual Hawaii International Conference on System Sciences. [unpublished].  

Frias-Martinez, E. , Magoulas, G. , Chen, S.  and Macredie, R.   (2004)   'Recent soft computing approaches to user modeling in adaptive hypermedia' , 3rd International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems. Eindhoven, Netherlands. 23 - 26 August. [unpublished].  

Hone, K. , Kuljis, J. , Brinkman, W-P. , Lines, L. , et al.   (2003)   'HCI research at Brunel University: the VIVID research centre' , HCI 2003. [unpublished].  

Coughlan, J.  and Macredie, RD.   (2003)   'Supporting communication practices: how the choice of methodologies can affect requirements elicitation' , 2003 International Conference on Software Engineering Research and Practice (SERP'03). [unpublished].  

Morar, SS. , Macredie, R.  and Cribbin, T.   (2001)   'Perceiving depth in desktop virtual environments: effects of motion parallax and object placement' , 8th IFIP TC.13 Conference on Human-Computer Interaction (INTERACT 2001). [unpublished].  

Eldabi, T. , Macredie, R.  and Paul, RJ.   (2001)   'Explorative modeling for prioritizing liver transplantation waiting lists' , 34th Annual Simulation Symposium. Seattle, WA. 22 - 26 April. [unpublished].  

Morar, SS. , Macredie, RD.  and Cribbin, T.   (2001)   'A study of the relative importance of visual cues in desktop virtual environments' , 9th International Conference on Human-Computer Interaction. [unpublished].  

Saville, J. , Taylor, S. , Macredie, RD.  and Kuljis, J.   (1998)   'Interest management: using mobile java policies for dynamic group multicasting' , Conference on Communication Networks and Distributed Systems Modeling and Simulation (CNDS 98) held at the 1998 Western MultiConference. [unpublished].  

Odhabi, HI. , Paul, RJ.  and Macredie, RD.   (1998)   'Developing a graphical user interface for discrete event simulation' , 1998 Winter Simulation Conference on Simulation in the 21st-Century (WSC 98). Washington, DC. 13 - 16 December. [unpublished].  

Odhabi, HI. , Paul, RJ.  and Macredie, RD.   (1998)   'Using a Visual Iconic Logical Environment (VILE) for complex systems development' , Object-Oriented Simulation Conference (OOS'98)/International Conference on Simulation and Multimedia in Engineering Education (ICSEE'98), at the 1998 Western MultiConference. San Diego, CA. 11 - 14 Janruary. [unpublished].  

Taylor, SJE. , Eldabi, T. , Macredie, RD. , Paul, RJ. , et al.   (1998)   'Economic evaluation of adjuvant breast cancer treatment using simulation modelling' , Medical Sciences Simulation Conference held at the 1998 Western MultiConference. San Diego, CA. 11 - 14 Janruary. [unpublished].  

Odhabi, HI. , Paul, RJ.  and Macredie, RD.   (1998)   'Making simulation more accessible in manufacturing systems through a 'four phase' approach' , 1998 Winter Simulation Conference on Simulation in the 21st-Century (WSC 98). Washington, D.C. 13 - 16 December. [unpublished].  

Ramanath, AM. , Paul, RJ.  and Macredie, R.   (1997)   'The role of the software life cycle in the development of interorganisational systems' , 3rd AIS Americas Conference on Information Systems. Indianapolis, IN. 15 - 17 August. [unpublished].  

Odhabi, HI. , Paul, RJ.  and Macredie, RD.   (1997)   'The four phase method for modelling complex systems' , 1997 Winter Simulation Conference (WSC 97). Atlanta, GA. 7 - 10 December. [unpublished].  

Macredie, R. , Taylor, SJE. , Yu, XN.  and Keeble, R.   (1996)   'Virtual reality and simulation: an overview' , 1996 Winter Simulation Conference (WSC 96). [unpublished].  

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