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Coaching course builds courage

Helping the company expand by creating a new brand, product and theoretical underpinning.

The need

Creature Courage is further expanding and adding another brand to use life changing techniques and years of experience to treat an even wider variety of people.  Creature Courage wanted to go beyond animal phobias to support people in confidence and courage coaching as the techniques are useful for anyone struggling with self-limiting beliefs, fear, anxiety, etc.

In October 2020, Creature Courage through a Co-Innovate Journeys collaborative project, paired with academic expertise from Brunel University London and Middlesex University. The aim of the collaboration was to help the company expand and create a new brand and a branch of support that will provide training to economic agents. The structured course (taken individually or collectively) was to tackle the key issues that create barriers to change within the mind and reduce the resistance to change by the individual. The course would also be used to support businesses and policy makers to achieve goals for sustainability for the country in the near future.

The solution

The deliverables were agreed as follows:

  • develop a new course focussing on the growth of personal development responsibility within the individual, and tackling the key issues that create barriers to change within the mind.
  • provide a guide for individuals to re-frame their feelings about contributing to sustainability
  • create an app that will follow on from the course to continue to support and allow the users to measure their contributions to the sustainable development of society
  • explain the theoretical underpinning of the course to allow researchers in business, wellbeing, coaching, sustainability, corporate finance and in other related studies to understand the importance of applying an interdisciplinary approach to address sustainability issues, which in turn will affect the profitability of business.


The outcome

  • A  versatile coaching course and app that can be adapted to every individual and business. It can also be used in schools, charities, and a variety of organisations
  • Improved flow of information from business to individual and vice versa
  • Reduction in the cost of processing information, build on best practice
  • Assisting policy makers to achieve sustainable goals 

Get in touch with the project team member(s) for this case study

Mrs Gurnam Selvarajah Mrs Gurnam Selvarajah
Email Mrs Gurnam Selvarajah Associate Director of Digital Health and Innovation Partnerships
Gurnam is a talented Director, highly skilled in strategic project design and delivery, who has experience in Telecoms, Technology, Finance, Training, Business Support Services, Public/Private Sector Partnerships, Local Councils and Recruitment. With Operations Management at a senior level, she is prolific in winning new business and created a vibrant successful business which began as a joint venture project at Park Royal Workforce.Gurnam is equally highly accomplished in directing strategy, senior management, networking, customer relationship management and building sustainable and profitable business lines and brings a wealth of experience to her clients' businesses.With a passion for business development, Gurnam has successfully grown businesses whilst confidently delivering tangible business results. She has led business critical projects with budgets up to £130M, identified and managed stakeholders whilst leading teams across business departments. She has demonstrated the capability to deliver across a multitude of business cultures, sectors and projects.For her next challenge, Gurnam is looking to utilize her knowledge and experience in strategic management, project management, operational delivery and business development in an environment where she will make a positive difference to an organizations' people, processes, project delivery and business growth.

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Case study last modified 03/10/2022

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