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Emotional design for homeware

Emotional design elements, social media marketing and manufacturing efficiency come together to design successful homeware products.

The need

As a small Industrial Design consultancy, Everydayproduct needed support in finding the success drivers to a newly developed product concept for the kitchenware or homeware market. This led them to a decision to work with Co-Innovate at Brunel University London.

The solution

We agreed to work on new ideas to design successful homeware products, explore the trends, social media marketing and user preferences. Through the implementation of emotional design elements with consideration of social media marketing and manufacturing efficiency the aim was to access user-generated content and fulfill the emotional needs of users aged between 26-35.

The research focused on key drivers in the success of the range of Kaleido trays. Kaleido is a collection of serving trays of various sizes and colours designed by Clara Von Zweigbergk, a Swedish designer, for Hay ApS, which everydayproduct had identified as an ideal example of successful, on-trend, and trend-setting housewares. housewares. The collaboration has also been a way for the student to work on new ideas to design successful homeware products, explore the trends, social media marketing and user preferences.

The outcome

  • A guideline for a new homeware design with three concepts and transferable know-how to deploy on future projects.
  • The relationships and knowledge  to sustain Everydayproduct's innovation efforts in the long term
  • Creation of a new generation of sustainable product designs in homeware
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The student's body of work is insightful, well presented and will be useful in the future. We are happy with Alex's work as we have achieved the objectives of the collaboration

Sam, Partner at Everydayproduct

Get in touch with the project team member(s) for this case study

Mr Robert Holdway Mr Robert Holdway
Email Mr Robert Holdway HP Lecturer - Design
Through Co-Innovate I facilitate collaborative projects between businesses and Brunel University academics, researchers and students for collaborative projects. My academic and Industry specialist areas include eco-design, life cycle assessment (LCA) sustainability innovation and creativity management. Since 1998 I have been Managing Director - Giraffe Innovation Limited - an environmental consultancy listed by the Guardian Business Pages as 'one of the UK's top 10 green businesses'. Experience includes - Philips Corporate Design, Unilever Research and Red Bull Advanced Technologies. Connect with me on LinkedIn

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Case study last modified 13/07/2022

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