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Visibility and Impact: Overview

Researchers are increasingly evaluated not only by the number of articles published but also by their impact. Traditionally, the impact of publications is measured by citations. Unfortunately, it takes a while before citations start to accumulate and they also provide a limited picture of an article's impact. For that reason, other metrics – such as readership figures; social media mentions; and captures and shares on academic networks are becoming increasingly popular.

This guide provides an outline of some of the tools available to researchers who are looking to play an active role in making sure your work gets the attention it deserves.  It focuses on the following areas: 

  • Visibility - Using Kudos to promote your research
  • Impact - Measuring your Impact with Altmetrics