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Dr Ainurul Rosli
Reader - Enterprise and Entrepreneurship

Eastern Gateway 203


I am a Team Coach and an Entrepreneurial Mindset Practitioner (EMP). I am an avid believer in the importance of university-industry-community interaction. I am part of Team Academy (Tiimiakatemia, Finland), a global team-learning community that aims to equip young adults with the skills, knowledge and personal qualities required to run their own businesses while pursuing a degree. I specialise in entrepreneurship, inter-firm collaboration, innovation strategy and knowledge exchange. This enables me to be part of fantastic organisations and projects that embrace collaboration and co-creation to support their innovative community engagement initiatives.

Prior to joining Brunel, I was a co-Director for MSc Entrepreneurship, Innovation and Enterprise Development at the University of Westminster. I also had worked in University of Wolverhampton and Birkbeck University of London, where I gained my PhD in 2013.  I have an MSc in Operational Research from London School of Economics and Political Science (LSE), and a Bachelor in Financial Engineering (Hons) from Multimedia University, Malaysia. My previous professional experience includes various entrepreneurship, strategy and innovation consulting work in London and abroad. I also have worked for several years with the R&D arm of a telecommunication company in Malaysia.

I have secured major grants from Quintin Hogg Trust, European Life Long Learning Programme, British Academy of Management and British Academy/Leverhulme to name a few. I also have won several competitive awards including a grant by the Malaysian government towards my PhD research; Ronald Coase Institute Fellowship and Dynamics of Institutions and Markets (DIME) Fellowship to name a few. My work with my colleagues has won the Best Innovation paper awards at British Academy Management (BAM) 2015. 

Newest selected publications

Cacciolatti, L., Rosli, A., Ruiz-Alba, JL. and Chang, J. (2019) 'Strategic alliances and firm performance in startups with a social mission'. Journal of Business Research, 106. pp. 106 - 117. ISSN: 0148-2963 Open Access Link

Journal article

Beltagui, A., Rosli, A. and Candi, M. (2019) 'Exaptation in a digital innovation ecosystem: the disruptive impacts of 3D printing'. Research Policy, 49 (1). pp. 103833 - 103833. ISSN: 0048-7333 Open Access Link

Journal article

Granados, ML. and Rosli, A. (2019) '"Fitting in" vs "standing out": How Social Enterprises Engage with Stakeholders to Legitimise their Hybrid Position'. Journal of Social Entrepreneurship, 11 (2). pp. 155 - 176. ISSN: 1942-0684 Open Access Link

Journal article

Rosli, A., de Silva, M., Rossi, F. and Yip, N. (2018) 'The long-term impact of engaged scholarship: How do SMEs capitalise on their engagement with academics to explore new opportunities?'. International Small Business Journal: Researching Entrepreneurship, 36 (4). pp. 400 - 428. ISSN: 0266-2426 Open Access Link

Journal article

Rossi, F., Rosli, A. and Yip, N. (2017) 'Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships'. Journal of Business Research, 80. pp. 1 - 9. ISSN: 0148-2963 Open Access Link

Journal article
More publications(8)