Dr Amir Ashrafi
Lecturer in Business Information Systems
- Business Analytics and Marketing
- Brunel Business School
Summary
Amir Ashrafi is a Lecturer in Business Information Systems at Brunel Business School, Brunel University London. He holds Ph.D of information systems in the Alliance Manchester Business School at the University of Manchester. He has published a number of papers in acclaimed journals, i.e., Information Systems Journal, Technological Forecasting & Social Change, International Journal of Information Management, Journal of Enterprise Information Management, and Journal of Business and Industrial Marketing. His research focuses on Digital Innovation & Transformation, AI, and Organisational narratives.
Office hours: Monday (12:00 - 13:00), Wednesday (12:00 - 13:00), Friday (11:00 - 12:00)
Qualifications
PhD in Information Systems, Alliance Manchester Business School, University of Manchester, UK
MSc in Information Systems, School of Management, Allameh Tabatabai' University, Iran
Newest selected publications
Ashrafi, A., Constantinides, P., Mehandjiev, N. and Thatcher, JB. (2024) 'Mobilising new frontiers in digital transformation research: A problematization review'. Information Systems Journal, 35 (1). pp. 97 - 139. ISSN: 1350-1917 Open Access Link
Ashrafi, A. and Zareravasan, A. (2024) 'An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy'. Technological Forecasting and Social Change, 179. pp. 1 - 14. ISSN: 0040-1625
Mansouri, T., ZareRavasan, A. and Ashrafi, A. (2021) 'A learning fuzzy cognitive map (LFCM) approach to predict student performance'. Journal of Information Technology Education: Research, 20. pp. 221 - 243. ISSN: 1547-9714 Open Access Link
Ashrafi, A., Zareravasan, A., Rabiee Savoji, S. and Amani, M. (2020) 'Exploring factors influencing students’ continuance intention to use the learning management system (LMS): a multi-perspective framework'. Interactive Learning Environments, 30 (8). pp. 1475 - 1497. ISSN: 1049-4820
Ashrafi, A., Zare Ravasan, A., Trkman, P. and Afshari, S. (2019) 'The role of business analytics capabilities in bolstering firms’ agility and performance'. International Journal of Information Management, 47. pp. 1 - 15. ISSN: 0268-4012