Dr Amir Ashrafi
Lecturer in Business Information Systems
- Business Analytics and Marketing
- Brunel Business School
Ashrafi, A., Constantinides, P., Mehandjiev, N. and Thatcher, JB. (2024) 'Mobilising new frontiers in digital transformation research: A problematization review'. Information Systems Journal, 35 (1). pp. 97 - 139. ISSN: 1350-1917 Open Access Link
Ashrafi, A. and Zareravasan, A. (2024) 'An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy'. Technological Forecasting and Social Change, 179. pp. 1 - 14. ISSN: 0040-1625
Mansouri, T., ZareRavasan, A. and Ashrafi, A. (2021) 'A learning fuzzy cognitive map (LFCM) approach to predict student performance'. Journal of Information Technology Education: Research, 20. pp. 221 - 243. ISSN: 1547-9714 Open Access Link
Ashrafi, A., Zareravasan, A., Rabiee Savoji, S. and Amani, M. (2020) 'Exploring factors influencing students’ continuance intention to use the learning management system (LMS): a multi-perspective framework'. Interactive Learning Environments, 30 (8). pp. 1475 - 1497. ISSN: 1049-4820
Ashrafi, A., Zare Ravasan, A., Trkman, P. and Afshari, S. (2019) 'The role of business analytics capabilities in bolstering firms’ agility and performance'. International Journal of Information Management, 47. pp. 1 - 15. ISSN: 0268-4012
Ashrafi, A. and Zare Ravasan, A. (2018) 'How market orientation contributes to innovation and market performance: the roles of business analytics and flexible IT infrastructure'. Journal of Business and Industrial Marketing, 33 (7). pp. 970 - 983. ISSN: 0885-8624
Rouhani, S., Ashrafi, A., Ravasan, AZ. and Afshari, S. (2018) 'Business Intelligence Systems Adoption Model'. Journal of Organizational and End User Computing, 30 (2). pp. 43 - 70. ISSN: 1546-2234
Rouhani, S., Ashrafi, A., Zare Ravasan, A. and Afshari, S. (2016) 'The impact model of business intelligence on decision support and organizational benefits'. Journal of Enterprise Information Management, 29 (1). pp. 19 - 50. ISSN: 1741-0398 Open Access Link
Rouhani, S., Ashrafi, A. and Afshari, S. (2013) 'Segmenting critical success factors for ERP implementation using an integrated fuzzy AHP and fuzzy DEMATEL approach'. World Applied Sciences Journal, 22 (8). pp. 1066 - 1079. ISSN: 1818-4952