Mr Amjad Hayel Wadan
PhD Student
Research area(s)
- Digital Marketing
- Sensory Marketing and Mulsemedia
- Online Consumer Behaviour
- Marketing Analytics and Business Intelligence
- E-commerce
- Immersive Technologies (VR/AR)
- AI Marketing
- Technology Acceptance and Consumer Engagement
Research Interests
- Integrating olfactory and multisensory technologies into online retail
- Consumer intention to adopt emerging multisensory and immersive shopping technologies
- User experience (UX) and Quality of Experience (QoE) on multisensory platforms
- AI-driven personalisation in e-commerce
- Closing the sensory gap between in-store and online shopping
- Cultural influences on technology acceptance and digital sensory engagement
- Marketing analytics and business intelligence for digital retail