Mr Amjad Hayel Wadan Wadan
PhD Student

Digital Marketing

Mulsemedia and Multisensory Technologies

Sensory Marketing in E-Commerce

Consumer Behaviour and Technology Adoption

Olfactory Interfaces and Immersive Media Systems

Integration of olfactory and multisensory technologies into digital retail environments

Consumer behavioural intention toward emerging multimedia systems

Enhanced user experience (UX) and Quality of Experience (QoE) in multisensory platforms

AI-driven personalisation in e-commerce

Bridging sensory gaps between physical and online shopping

Cultural influences on technology acceptance and digital sensory engagement