I am Senior Lecturer in International Business. I received my PhD from the Autonomous University of Barcelona (Department of Business). My research is in the areas of International Business, Entrepreneurship and International Marketing Strategies in the context of small and medium-sized enterprises (SMEs). Within these areas, I have published articles in leading academic journals and received Best Paper awards at the British Academy of Management Conference (International Business and International Management track).
I have long-standing relationships with the entrepreneurial community in the UK and abroad as well as with trade institutions such as the London Chamber of Commerce and Industry, where I am a member of their International Trade Committee, and The Institute of Export and International Trade. This has led to publications in professional journals advising SME business managers on internationalisation strategies.
Newest selected publications
Alwi, SFS., Balmer, JMT., Stoian, M-C. and Kitchen, PJ. (2022) 'Introducing integrated hybrid communication: The nexus linking marketing communication and corporate communication'. Qualitative Market Research: an international journal, 0 (in press). ISSN: 1352-2752 Open Access Link
Stoian, MC., Dimitratos, P. and Plakoyiannaki, E. (2018) 'SME Internationalization beyond Exporting: A Knowledge-based Perspective across Managers and Advisers'. Journal of World Business, 53 (5). pp. 768 - 779. ISSN: 1090-9516 Open Access Link
Li, X., Quan, R., Stoian, M-C. and Azar, G. (2018) 'Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review'. International Business Review, 27 (5). pp. 1089 - 1103. ISSN: 0969-5931 Open Access Link
Stoian, MC., Rialp, J. and Dimitratos, P. (2016) 'SME Networks and International Performance: Unveiling the Significance of Foreign Market Entry Mode'. Journal of Small Business Management, 55 (1). pp. 128 - 148. ISSN: 1540-627X Open Access Link
Stoian, MC., Rialp, A. and Rialp, J. (2012) 'International Marketing Strategy and Export Performance in Spanish SMEs: A Contingency Approach'. International Journal of Entrepreneurship and Small Business, 15 (2). pp. 213 - 236. ISSN: 1476-1297