Dr Cristina Stoian
Reader in International Business

Summary

I am a Reader in International Business and Director of Postgraduate Research. My research is in the areas of International Business, Entrepreneurship and International Marketing Strategies in the context of small and medium-sized enterprises (SMEs). Within these areas, I have published articles in leading academic journals and received Best Paper awards at the British Academy of Management Conference (International Business and International Management track). I have received research funding from the ISBE/RAKE Award (Supported by ESRC and Barclays Bank) as principal investigator.

I have long-standing relationships with the entrepreneurial community in the UK and abroad as well as with trade institutions such as the London Chamber of Commerce and Industry, where I was a member of their International Trade Committee, and The Institute of Export and International Trade. This has led to publications in professional journals advising SME business managers on internationalisation strategies.