Professor Danae Manika
Executive Dean of Brunel Business School
- Business Analytics and Marketing
- Brunel Business School
Manika, D. and Gregory-Smith, D. (2014) 'Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change'. Journal of Marketing Communications, 23 (1). pp. 22 - 72. ISSN: 1352-7266
Ball, JG., Manika, D. and Stout, P. (2011) 'Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising'. Health Marketing Quarterly, 28 (4). pp. 337 - 353. ISSN: 0735-9683