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Dr Georgios Batsakis

Dr Georgios Batsakis
Senior Lecturer in International Business & Economics

Eastern Gateway 202o


I am a Senior Lecturer (Associate Professor) in International Business (fractional appointment). My research focuses on the internationalisation processes and foreign market entry strategies of multinational enterprises, while my teaching lies in the area of International Business, Strategic Management and Entrepreneurship. I have published more than fifteen papers in leading international business and general management academic journals, such as the Journal of International Business Studies, Journal of World BusinessBritish Journal of ManagementManagement International Review, International Business Review, International Marketing Review, Industrial Marketing Management, Journal of Business Research, Technological Forecasting and Social Change, Thunderbird International Business Review, among others, while I have participated with numerous papers in the proceedings of major international conferences, such as the Academy of Management and the Academy of International Business, among others. 

For more information about my published research please click on the Google Scholar link below:

Google Scholar

Student feedback and drop-in sessions

Term 1: Wednesday 2pm - 3pm & Thursday 2pm - 3pm


  • PhD in Management Studies, Brunel University London, Brunel Business School (2014)
  • MSc in Business Economics, Erasmus University Rotterdam, Erasmus School of Economics (2010)
  • BSc in Business Administration, University of The Aegean, School of Business (2006)
  • Fellow of the Higher Education Academy (2019)


Brunel Business School Ethics Coordinator

Newest selected publications

Theoharakis, V., Angelis, Y. and Batsakis, G. (2019) 'Architectural marketing capabilities of exporting ventures: the contingent effect of the distributor'. International Marketing Review, 36 (6). pp. 1026 - 1041. ISSN: 0265-1335 Open Access Link

Journal article

Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India'. Industrial Marketing Management, 83. pp. 266 - 274. ISSN: 0019-8501 Open Access Link

Journal article

Batsakis, G. and Singh, S. (2019) 'Added distance, entry mode choice, and the moderating effect of experience: The case of British MNEs in emerging markets'. Thunderbird International Business Review. ISSN: 1096-4762 Open Access Link

Journal article

Sarpong, D., Eyres, E. and Batsakis, G. (2018) 'Narrating the future: A distentive capability approach to strategic foresight'. Technological Forecasting and Social Change, 140. pp. 105 - 114. ISSN: 0040-1625 Open Access Link

Journal article

Mohr, A. and Batsakis, G. (2018) 'The Contingent Effect of TMT International Experience on Firms’ Internationalization Speed'. British Journal of Management, 30 (4). pp. 869 - 887. ISSN: 1045-3172 Open Access Link

Journal article
More publications(15)