Cohen, G. and Sims, D. (2007) 'Contingency and institutional perspectives within the liberal professional organisation'.British Academy of Management Conference. Warwick. British Academy of Management.Open Access Link

Cohen, G. and Sims, D. (2007) 'Misunderstood or lacking legitimacy?'.Academy of Marketing Conference. Egham, UK. 3 - 6 July. Academy of Marketing.Open Access Link

He, H. and Balmer, JMT. (2007) 'Perceived corporate identity/ strategy dissonance: triggers and managerial responses'. Journal of General Management, 33 (1). pp. 71 - 91. ISSN: 0306-3070

He, H-W. and Balmer, JMT. (2007) 'Identity studies: Multiple perspectives and implications for corporate-level marketing'. European Journal of Marketing, 41 (7/8). pp. 765 - 785. ISSN: 0309-0566 Open Access Link

Fukukawa, K., Balmer, JMT. and Gray, ER. (2007) 'Mapping the interface between corporate identity, ethics and corporate social responsibility'. Journal of Business Ethics, 76 (1). pp. 1 - 5. ISSN: 0167-4544

Balmer, JMT., Fukukawa, K. and Gray, ER. (2007) 'The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics'. Journal of Business Ethics, 76 (1). pp. 7 - 15. ISSN: 0167-4544 Open Access Link

Cornelissen, JP., Haslam, SA. and Balmer, JMT. (2007) 'Social identity, organizational identity and corporate identity: towards an integrated understanding of processes, patternings and products'. British Journal of Management, 18 (1). pp. 1 - 16. ISSN: 1045-3172

Balmer, JMT. (2007) 'A Resource-Based View of the British Monarchy as a Corporate Brand'. International studies of management & organization, 37 (4). pp. 20 - 45. ISSN: 0020-8825

Balmer, JMT. (2007) 'Student corporate brand identification: An exploratory case study'. Corporate Communications, 12 (4). pp. 356 - 375. ISSN: 1356-3289 Open Access Link

Urde, M., Greyser, SA. and Balmer, JMT. (2007) 'Corporate brands with a heritage'. Journal of Brand Management, 15 (1). pp. 4 - 19. ISSN: 1350-231X

He, H-W. and Balmer, JMT. (2006) 'Alliance brands: Building corporate brands through strategic alliances?'. The Journal of Brand Management, 13 (4-5). pp. 242 - 256. ISSN: 1350-231X Open Access Link

Balmer, JMT. (2006) 'Corporate Brand Management: Formation and Evolution since the 1990s', in Zarantello, L. and Andreini, D. (eds.) The Sage Handbook of Brand Management. London : SAGE Publications Limited. pp. 33 - 49. ISBN 10: 1036229416. ISBN 13: 9781036229412. Open Access Link

Balmer, JMT. and Mukherjee, A. (2006) 'Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification - Guest editorial'. European Journal of Marketing, 40 (7-8). pp. 725 - 729. ISSN: 0309-0566

Balmer, JMT. and Greyser, SA. (2006) 'Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation'. European Journal of Marketing, 40 (7/8). pp. 730 - 741. ISSN: 0309-0566

Greyser, SA., Balmer, JMT. and Urde, M. (2006) 'The monarchy as a corporate brand - some corporate communications dimensions'. European Journal of Marketing, 40 (7-8). pp. 902 - 908. ISSN: 0309-0566

Cohen, GT. (2006) 'Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms'. PhD Thesis.Open Access Link

Balmer, JMT., Greyser, SA. and Urde, M. (2006) 'The Crown as a corporate brand: Insights from monarchies'. Journal of Brand Management, 14 (1-2). pp. 137 - 161. ISSN: 1350-231X

Balmer, JMT. (2006) 'Corporate brands: What’s new?'. Communicacao e Sociedade, 8. pp. 163 - 178.

Balmer, JMT. (2005) 'Corporate Brand Cultures and Communities', in Schroeder, J. and Salzer-Morling, M. (eds.) Brand Cultures. London : Taylor & Francis, Inc.. pp. 30 - 43. ISBN 10: 0415355990. ISBN 13: 9780415355995.

He, H. and Balmer, JMT. (2005) 'The saliency and significance of generic identity: an explanatory study of UK building societies'. International Journal of Bank Marketing, 23 (4). pp. 334 - 348. ISSN: 0265-2323

Balmer, JMT. (2005) 'Values, promise and behaviour: The corporate branding triumvirate?'. Thexis: Fachzeitschrift für Marketing, 1. pp. 13 - 17. ISSN: 0254-9697

Balmer, JMT. and Greyser, SA. (2003) 'Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing'. New York: Routledge. ISSN 10: 0 415 28421 X ISSN 13: 978-0-415-28420-2

Cohen, GT. (2003) 'E-commerce: global overview', in Jackson, P., Harris, L. and Eckersley, PM. (eds.) E-business Fundamentals. London : Routledge. pp. 191 - 223.

Balmer, JMT. and Gray, ER. (2003) 'Corporate brands: What are they? What of them?'. European Journal of Marketing, 37 (7/8). pp. 972 - 997. ISSN: 0309-0566

Harris, L. and Cohen, G. (2003) 'Marketing in the Internet age: What can we learn from the past?'. Management Decision, 41 (9). pp. 944 - 956. ISSN: 0025-1747 Open Access Link

Balmer, JMT. and Greyser, SA. (2002) 'Managing the multiple identities of the corporation'. California Management Review, 44 (3). pp. 72 - 86. ISSN: 0008-1256

Cohen, GT. and Harris, L. (2002) 'Branding', in Harris, L. and Dennis, C. (eds.) Marketing the eBusiness. London : Routledge. pp. 130 - 154.

Balmer, JMT. (2002) 'Corporate identity: Crossing the rubicon'. International Studies of Management & Organization, 32 (3). pp. 3 - 10.

Balmer, JMT. (2002) 'Of Identities Lost and Found'. International Studies of Management and Organization, 32 (3). pp. 10 - 27. ISSN: 0020-8825

Balmer, JMT. (2001) 'The three virtues and seven deadly sins of corporate brand management'. Journal of General Management, 27 (1). pp. 1 - 17. ISSN: 0306-3070

Balmer, JMT. (2001) 'Corporate identity, corporate branding and corporate marketing - Seeing through the fog'. European Journal of Marketing, 35 (3/4). pp. 248 - 291. ISSN: 0309-0566

Melewar, TC., Saunders, J. and Balmer, JMT. (2001) 'Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia'. European Journal of Marketing, 35 (3/4). pp. 414 - 427. ISSN: 0309-0566

Balmer, JMT. (2001) 'From the Pentagon: A new identity framework'. Corporate Reputation Review: an international journal, 4 (1). pp. 11 - 22. ISSN: 1363-3589

Gray, ER. and Balmer, JMT. (2001) 'The corporate brand: A strategic asset'. SAM: Management in Practice. pp. 1 - 4.

Melewar, TC., Saunders, J. and Balmer, JMT. (2000) 'The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia'. Corporate Reputation Review, 3 (3). pp. 194 - 200. ISSN: 1363-3589 Open Access Link

Balmer, JMT. and Gray, ER. (2000) 'Corporate identity and corporate communications: Creating a competitive advantage'. Industrial and Commercial Training, 32 (7). pp. 256 - 262. ISSN: 0019-7858

Balmer, JMT. and Dinnie, K. (1999) 'Merger madness: The final coup de grâce'. Journal of General Management, 24 (4). pp. 53 - 70.

Balmer, JMT. and Gray, ER. (1999) 'Corporate identity and corporate communications: Creating a competitive advantage'. Corporate Communications: an international journal, 4 (4). pp. 171 - 176. ISSN: 1356-3289

Balmer, JMT. (1999) 'Corporate identity', in Baker, MJ. (ed.) The IEBM encyclopedia of marketing. London : International Thompson Business Press. pp. 732 - 746. ISBN 10: 1861523041. ISBN 13: 9781861523044.

Balmer, JMT. and Soenen, GB. (1999) 'The acid test of corporate identity management'. Journal of Marketing Management, 15 (1-3). pp. 69 - 92. ISSN: 0267-257X

Balmer, JMT. and Dinnie, K. (1999) 'Corporate identity and corporate communications: The antidote to merger madness'. Corporate Communications: an international journal, 4 (4). pp. 182 - 192. ISSN: 1356-3289

Gray, ER. and Balmer, JMT. (1998) 'Managing corporate image and corporate reputation'. Long Range Planning, 31 (5). pp. 695 - 702. ISSN: 0024-6301

Balmer, JMT. and Wilson, A. (1998) 'Corporate identity: There is more to it than meets the eye'. International Studies of Management and Organization, 28 (3). pp. 12 - 31. ISSN: 0020-8825

Balmer, JMT. (1998) 'Corporate identity and the advent of corporate marketing'. Journal of Marketing Management, 14 (8). pp. 963 - 996. ISSN: 0267-257X

Balmer, JMT. and Stotvig, S. (1997) 'Corporate identity and private banking: A review and case study'. International Journal of Bank Marketing, 15 (5). pp. 169 - 184. ISSN: 0265-2323

van Riel, CBM. and Balmer, JMT. (1997) 'Corporate identity: The concept, its measurement and management'. European Journal of Marketing, 31 (5/6). pp. 340 - 355. ISSN: 0309-0566

Baker, MJ. and Balmer, JMT. (1997) 'Visual identity: Trappings or substance'. European Journal of Marketing, 31 (5/6). pp. 366 - 382. ISSN: 0309-0566

Balmer, JMT. (1997) 'Corporate identity: What of it, why the confusion, and what's next?'. Corporate Reputation Review: an international journal, 1 (2). pp. 183 - 188. ISSN: 1363-3589

Wilkinson, A. and Balmer, JMT. (1996) 'Corporate and generic identities: Lessons from the Co-operative Bank'. International Journal of Bank Marketing, 14 (4). pp. 22 - 35. ISSN: 0265-2323

Balmer, JMT. (1995) 'Corporate branding and connoisseurship'. Journal of General Management, 21 (1). pp. 24 - 46. ISSN: 0306-3070

Balmer, JMT. (1995) 'Corporate identity: The power and the paradox'. Design Management Journal, 6 (1). pp. 39 - 44. ISSN: 1045-7194