Skip to Content
CREAM

CREAM

Filter

Balmer, JMT. (1995) 'Corporate identity: The power and the paradox'. Design Management Journal, 6 (1). pp. 39 - 44. ISSN: 1045-7194

Journal article

Balmer, JMT. (1994) 'The BBC's corporate identity: Myth, paradox and reality'. Journal of General Management, 19 (3). pp. 33 - 49.

Journal article

Balmer, JMT. and Wilkinson, A. (1991) 'Building societies: Change, strategy and corporate identity'. Journal of General Management, 17 (2). pp. 20 - 33.

Journal article