I am a Lecturer in Marketing and a member of the Marketing and Corporate Brand Research Group. My research focuses on consumers' identification of and engagement with films as brands. I am particularly interested in the branding of experiential goods, consumer-centric marketing, consumer-brand relationships and the rise of iconic brands.
I have taught across various Undergraduate and Postgraduate programmes and modules, as well as previously several subject areas in the FE sector: Business Communications Technology, Website Design Strategy, Entrepreneurship, Event Management, Business Contract Law etc. I am also an active Reviewer for the Journal of Business Research, Journal of Marketing Management, British Journal of Management etc.
I hold a PhD in Marketing from Brunel University London, specialising in Film Branding. Prior to joining the HE sector, I was a formally qualified Lecturer in Business in the Further Education Sector in the UK, with a Professional Graduate Certificate in Education (ProfGCE) awarded by Canterbury Christ Church University. I also have entrepreneurial experience in the Gastronomy sector in Frankfurt am Main, Germany.
I teach on both Undergraduate/Postgraduate programmes and also supervise doctoral students. For this academic year (2022/2023) I teach MG2048 Marketing Communications (Level 5) and I am the Module Leader for MG3123 Issues and Controversies in Marketing Project (Final Year Project, Level 6). I am also the Deputy UG Admissions Director and Programme Leader for BSc Marketing Management (more details about the Programme can be found here : https://www.brunel.ac.uk/study/undergraduate/marketing-management-bsc) Additionally I work on various Employability initiatives with the Director of Employability at Brunel Business School.
- General office hours (open to all, appointment only):
- Wednesday's 10:00 -11:00
- Thursday's 10:30 - 11:30
- Weekly Consultation Hour Drop In (Collaborate Ultra, join via Brightspace):
- MG3123 - FYP Marketing - Wednesday's 11:15 - 12:15
- MG2048 Marketing Communications - Thursday's 9:30 - 10:30
Office hours can be held either on MS Teams or on campus, depending on your preference, please email me at least 24 hours in advance and I will confirm your meeting slot
Newest selected publications
Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, 32 (2). pp. 369 - 398. ISSN: 1045-3172 Open Access Link
Kohli, GS., Melewar, TC. and Yen, D. (2014) 'Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective'. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1469-347X