I am a Lecturer in Marketing and a member of the Marketing and Corporate Brand Research Group. My research focuses on consumers' identification of and engagement with films as brands. I am particularly interested in the branding of experiential goods, consumer-centric marketing, consumer-brand relationships and the rise of iconic brands.
I have taught across various Undergraduate and Postgraduate programmes and modules, as well as previously several subject areas in the FE sector: Business Communications Technology, Website Design Strategy, Entrepreneurship, Event Management, Business Contract Law etc. I am also an active Reviewer for the Journal of Business Research and Journal of Marketing Management.
I hold a PhD in Marketing from Brunel University London, specialising in Film Branding. Prior to joining the HE sector, I was a Lecturer in Business in the Further Education Sector in the UK and also have entrepreneurial experience in the Gastronomy sector in Frankfurt am Main, Germany.
I teach on both Undergraduate and Postgraduate programmes
- Wednesdays 12:30 -13:30 and Thursdays 12:00 - 13:00
- Wednesdays 10:30 - 11:30 and Thursdays 11:00 - 12:00 (FYP students only)
Office hours are held online until further notice, please email me at least 24 hours in advance and I will send you a meeting invite via Microsoft Teams.
Newest selected publications
Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, in press. pp. 1 - 30. ISSN: 1045-3172 Open Access Link
Kohli, G., Melewar, T. and Yen, D. (2014) 'Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective'. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1472-1384