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Dr Gurdeep Kohli
Senior Lecturer in Marketing

Eastern Gateway 103a

Research area(s)

My research focuses on marketing and branding within the creative and cultural industries, particularly the Film Industry. Other research areas of interest include: consumer-brand relationships, branding practice, iconic brands, the history of branding, use of AI in the creative and cultural industries etc. My research has been published in prestigious journals, such as the British Journal of Management and Business History. I have recently been awarded a £10,000 research grant to explore how established film practitioners develop and implement films as brands. Researching about this topic will contribute towards increasing film brand literacy amongst novice and underrepresented film practitioners. Watch my keynote speech at the West London Film & TV Skills & Job Fest, organised by my project partner the JGA Group, on behalf of the Mayor of London: Marketing and Branding in the Film Industry

Research Interests

My research has been published in prestigious journals, such as the British Journal of Management and Business History. I have experience/interest in both qualitative and quantitative research methodologies. Within Brunel University of London, I a member of the Centre for Artificial Intelligence, Marketing and Corporate Brand Research Group as well as the Responsible Consumption Lab. Externally, I sit on sit on the Board of Directors for the Conference on Historical Analysis and Research in Marketing (CHARM), for more info please visit: CHARM Website

Research links

Co-author network

Similar research interests