Miss Jiahui Kang
PhD Student
- Business Analytics and Marketing
- Brunel Business School
Research area(s)
- E-commerce logistics
- Supply chain management
- Platform governance
- Sustainability and green logistics
- Behavioural operations
Research Interests
- Seller behaviour in e-commerce platforms
- Competitive strategies and unfair competition
- Impact of platform policies on delivery and logistics choices
- Behavioural experiments (e.g. oTree)
- Environmental implications of sellers’ decisions
Research project(s) and grant(s)
- Doctoral research project: Competitive Dynamics and Environmental Impact in E-commerce Logistics Platforms (Brunel University London, 2025–2029)
- Fully funded by the China Scholarship Council (CSC) PhD Scholarship