Dr Kei Long Cheung
Senior Lecturer in Public Health

Dr Kei Long Cheung is a Senior Lecturer in Public Health and Programme Lead for the online Master of Public Health at Brunel University London. His work focuses on health behaviour change, computer tailored communication, and co creation methods for personalised digital health solutions. He integrates behavioural science with digital interventions to support implementation in real world settings and builds collaborations across academia, industry, and policy. His research applies socio cognitive frameworks including the Integrated Change Model, Intervention Mapping, and the Behaviour Change Wheel to design and evaluate pragmatic, patient centred interventions. He has led multidisciplinary, stakeholder centred projects such as the EU funded EQUIPT programme, directing stakeholder engagement and usability evaluations to co create a decision support tool across several European countries. As part of an EIT Health initiative, he co developed a training programme on co creation methods, behaviour change, and digital health business models. He co leads the Health Behaviour Change Research Group at Brunel and has contributed to programme evaluations and the development of personalised health interventions with clear links between components and behaviour change mechanisms. His methods include Delphi studies, best worst scaling, and qualitative research to elicit stakeholder and organisational preferences and ensure solutions are inclusive, scalable, and ready for practice. He welcomes enquiries from prospective PhD students and collaborators on projects related to behaviour change, digital and data enabled public health, intersection of sexual identity and cultural background., and the co design and evaluation of interventions, and can be contacted via Brunel email.