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Dr Rebecca De Coster
Lecturer in Innovation

Howell Building 126


Rebecca De Coster is a Lecturer in Innovation in the AMEE group and is Course Director for the new MSc Enterprise Engineering. Her background is twelve years in the telecoms industry in a variety of roles including new product development, sales engineering and consultancy. She holds a BEng (Hons) in Electrical and Electronic Engineering from Birmingham University and an MBA from Kingston University. Whilst at Brunel she has completed her Higher Education teaching qualification and a PhD on “Innovation Strategies in Mobile Networking Firms – A Study of Enterprise Realignment.” She previously worked for Ovum (a telecoms research and consultancy firm) where she co-authored two reports into the European telecoms market. Since joining Brunel she has co-authored an article on new technology ventures and presented at three international conferences in this area.

Her research interests are Technology and Innovation Management. This involves identifying the role and content of innovation strategies in enterprise engineering organisations. Emerging technologies for high technology firms are examined from two perspectives: the vendor and the user (the application provider). Innovation strategies for the vendor concern the technological and product innovation needed to address the positioning of the firm in the sector (the industry position), what it is providing to the market (the application provision) and the direction of the firm’s products (the technology development). Innovation strategies for the user concern the utilisation of e&m-business technologies in key business operations. Current research includes:

  • The ways in which the use of mobile devices has transformed the practices of enterprise engineering organisations
  • The extent to which mobile devices have helped improve the efficiency of enterprise engineering organisations

Rebecca is a Lecturer in Innovation with research interests based on her PhD research into Innovation Strategies for Mobile Networking Firms which comprised a study of Enterprise Realignment. Rebecca joined Brunel University London in October 2002 after twelve years in the high technology telecoms sector including product development and business planning roles followed by technical consultancy. At Brunel University London she is actively involved leading and teaching business and management modules in the School of Engineering and Design primarily to postgraduate students studying on the programme MSc Engineering Management.

Newest selected publications

Abdullrahim, A. and De Coster, R. (2014) 'A pilot study of telemedicine readiness and service value provision for patients with chronic conditions in developing countries'.International Colloquium on Design, Branding and Marketing (ICDBM). Nottingham Trent University, Nottingham, UK. 9 - 10 December. [unpublished]

Conference paper

Noura, A. and De Coster, R. (2013) 'Performance measurement systems and metrics: a framework for monitoring oil operations'.International Conference on Manufacturing Research (ICMR). Cranfield. University, Cranfield, UK. 19 - 20 September.Open Access Link

Conference paper

Algethmi, M. and De Coster, R. (2013) 'Individual behavior towards mobile services acceptance in the airline sector: A survey in Saudi Arabia'.Academy of Marketing 2013 Conference. University of South Wales, Cardiff, Wales. 8 - 11 July.Open Access Link

Conference paper

Albesher, A. and De Coster, R. (2013) 'Critical routines for higher innovation prosperity: A dynamic capabilities perspective'.2nd Cambridge Academic Design Management Conference. University of Cambridge, Institute for Manufacturing. pp. 181 - 194.

Conference paper

De Coster, R. and McEwen, C. (2013) 'Consumer decision making in mobile-banking service selection'.2nd Cambridge Academic Design Management Conference. Cambridge. University of Cambridge, Institute for Manufacturing. pp. 167 - 180.Open Access Link

Conference paper
More publications(24)