Dr Rebecca Yu Li
Senior Lecturer in Strategy and Management
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Rebecca Li is a Senior Lecturer in Strategy and Management at Brunel Business School. She has previously worked as a Lecturer in Marketing at University of Essex. Her research interests include cross-border innovation management, innovation strategies across knowledge networks, innovation failures, sustainable innovation strategy and international business.
Her research appeared in leading journals such as Journal of Product Innovation Management, Technovation, Technological Forecasting and Social Change, Journal of International Marketing and Journal of Business Research, among others.
Prospective PhD. students with similar research interests are encouraged to send her a research proposal.
Qualifications
PhD. in Marketing,, Durham University 2018
MSc. Marketing and Management, Loughborough University 2013
BSc. Statistics Economics and Finance, University College London 2012
Newest selected publications
Li, RY., Sousa, CMP., He, X. and Hu, Y. (2022) 'Spinning straw into gold: Innovation recycling, innovation sourcing modes, and innovation ability in Sub-Saharan Africa'. Journal of Product Innovation Management, 39 (5). pp. 583 - 603. ISSN: 0737-6782 Open Access Link
Li, W., Liu, Z., Xia, S., Yan, J., Xiong, Y., Sakka, G. and et al. (2022) 'How can emerging-market SMEs domestically benefit from their performance in developed countries? Empirical evidence from China'. Journal of Business Research, 142. pp. 200 - 210. ISSN: 0148-2963 Open Access Link
Li, RY., Yan, KJ., Yao, N., Tian, K., Xia, S., Yang, X-H. and et al. (2021) 'Abandoning innovation projects, filing patent applications and receiving foreign direct investment in R&D'. Technovation, 114. pp. 1 - 12. ISSN: 0166-4972 Open Access Link
Yang, X., Yan, J., Tian, K., Yu, Z., Li, RY. and Xia, S. (2021) 'Centralization or decentralization? the impact of different distributions of authority on China's environmental regulation'. Technological Forecasting and Social Change, 173. pp. 1 - 10. ISSN: 0040-1625 Open Access Link
Sousa, CMP., Li, RY. and He, X. (2020) 'The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations'. Journal of International Marketing, 28 (4). pp. 1 - 20. ISSN: 1069-031X Open Access Link