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Dr Rebecca Yu Li
Senior Lecturer in Strategy and Management

Eastern Gateway 104k

Topics

I can supervise PhD projects examining how emerging technologies and regulation shape innovation strategies, particularly in blockchain-enabled systems/Artificial Intelligence and cross-border innovation. I am especially interested in work that explains processes and mechanisms—why adoption succeeds or fails, how capabilities are built, and how policy and institutions influence strategic choices in different national contexts.

Potential projects include:

  • Blockchain adoption and governance in emerging markets (finance/supply chain/public sector)

  • Regulatory impacts on innovation strategies and market formation

  • Cross-border innovation collaborations and global knowledge networks

  • Capability building through networks in dynamic and resource-constrained environments

  • Innovation failure, learning, and “recycling” failed innovation initiatives

  • Sustainable innovation and responsible business models in emerging economies

I am currently supervising PhD students whose research focuses on digital technologies, governance, and organisational sustainability, with strong relevance to policy and real-world practice.

  • Khalid Ahmed Al Buainain Al Mazrouei: Research focuses on cybersecurity governance and risk management, including regulatory compliance and international and regional standards (such as ISO 27001 and UAE-NESA). The work examines cyber resilience in organisations, cybersecurity awareness and training, and aims to bridge academic research with real-world cybersecurity practice.

  • Chuanbei Lyu: Research focuses on the application of blockchain technology in sustainable food supply chain management, examining how blockchain can enhance transparency, traceability, and trust in addressing environmental, social and governance (ESG) challenges. The project adopts a case-based approach to explore how blockchain enables sustainability outcomes and contributes to ESG goals within complex food supply chains.

PhD projects for research students