Muhammad, SS., Dey, B., Bala, H., Alwi, S. and Asaad, Y. (2024) 'A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation'. Journal of the Association for Information Systems, 0 (accepted, in press).Open Access Link

Roy, SK., Singh, G., Gruner, RL., Dey, BL., Shabnam, S., Muhammad, SS. and Quaddus, M. et al. (2023) 'Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes'. Information Systems Frontiers, 0 (ahead of print). pp. 1 - 20. ISSN: 1387-3326 Open Access Link

Aman, A., Roy, SK., Lees-Marshment, J., Dey, BL., Muhammad, SS. and Kumar, S. (2023) 'Political social media marketing: A systematic literature review and future research agenda'. Electronic Commerce Research, 0 (ahead of print). pp. 1 - 36. ISSN: 1389-5753 Open Access Link

Dey, BL., Alwi, SFS., Babu, MM., Roy, SK. and Muhammad, SS. (2022) 'Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention'. British Journal of Management, 34 (3). pp. 1215 - 1237. ISSN: 1045-3172 Open Access Link

Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust'. Information Technology and People, 36 (2). pp. 595 - 625. ISSN: 0959-3845 Open Access Link

Muhammad, SS., Dey, BL., Kamal, MM. and Alwi, SFS. (2021) 'Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour'. Computers in Human Behavior, 121. pp. 1 - 14. ISSN: 0747-5632 Open Access Link

Dey, BL., Al-Karaghouli, W. and Muhammad, SS. (2020) 'Adoption, Adaptation, Use and Impact of Information Systems during Pandemic Time and Beyond: Research and Managerial Implications'. Information Systems Management, 37 (4). pp. 298 - 302. ISSN: 1058-0530

Dey, BL., Al-Karaghouli, W., Minov, S., Babu, MM., Ayios, A., Muhammad, SS. and Binsardi, B. et al. (2019) 'The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market'. Information Systems Management, 37 (1). pp. 2 - 15. ISSN: 1058-0530 Open Access Link

Muhammad, SS., Dey, BL., Alwi, S. and Babu, MM. (2019) 'Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome', in Nripendra, PR., Emma, LS., Ganesh, PS., Hatice, K., Nitish, S., Dey, B., Anabel, G. and Yogesh, KD. et al. (eds.) Digital and Social Media Marketing-- Advances in Theory and Practice of Emerging Markets. UK : Springer. pp. 197 - 226. ISBN 13: 9783030243739.

Muhammad, SS., Dey, BL. and Babu, MM. (2019) 'Nature and outcome of technology adaptation: A study of Rohingya refugees’ use of smartphones in Bangladesh'. Academy of Marketing Conference.

Muhammad, SS., Dey, BL. and Sharifah, SA. (2018) 'Analysis of Cognitive and Affective Factors that Influence Customers’ Willingness to Leave Big Data Digital Footprints on Social Media'. Academy of Marketing Conference, Stirling.

Muhammad, SS., Dey, BL. and Weerakkody, V. (2017) 'Analysis of Factors that Influence Customers' Willingness to Leave Big Data Digital Footprints on Social Media: A Systematic Review of Literature'. Information Systems Frontiers, 20 (3). pp. 559 - 566. ISSN: 1387-3326 Open Access Link

Muhammad, SS., Dey, BL. and Weerakkody, V. (2017) 'Analysing the Factors that Influence Customers’ (Un) Willingness to Leave Big Data Digital Footprint on Social Media: The Role of Privacy, Security and Psychological Dispositions'. Academy of Marketing Conference, Hull.

Muhammad, SS., Dey, BL. and Weerakkody, V. (2016) 'Big Data Digital Footprint and Privacy Salient Customers on Social Media'. Big Data Digital Footprint and Privacy Salient Customers on Social Media.

Muhammad, SS., Dey, BL. and Weerakkody, V. (2016) 'Analysis of Customers’ Perception of Big Data Digital Footprint on Social Media'. Academy of Marketing Conference, Newcastle.