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Dr Syed Muhammad
Senior Lecturer in Strategy and Entrepreneurship

Eastern Gateway 202i


Syed is an experienced educator and he has worked in higher education for 22 years. He is a senior lecturer at Brunel University. His professional experience includes as an academic lead, head of studies, programme director and a director of studies. He has worked at the major academic institutions such as Brunel University London, Middlesex University London, Glasgow Caledonian University London, University of Stirling London, The University of Law Business School, Greenwich School of Management London, Global University System London, Grenoble Ecole de Management and Em Normandy Oxford.

During his two-decade long career in higher education, Syed undertook a number of senior management roles including an Academic Lead, Head of Studies, Director of studies and Director programmes. He has been instrumental in leading learning and teaching enhancement and assessment standards providing leadership and support for programmes, teams and individuals for the enhancement of Learning and Teaching across different departments and business schools.

Syed is a Senior Fellow of Higher Education Academy and is member of the leading professional bodies such as Chartered Management Institute, Association of Masters of Business Administration, British Academy of Management, and Academy of Marketing. He has been instrumental in Strategy, Marketing and Entrepreneurship. An experienced head, director and an academic lead in higher education, Syed worked in positions of leadership, management and teaching. He cemented his reputation by developing, managing and leading a vast portfolio of business school programmes and collaborative partnerships locally and internationally.

Syed is currently serving as an external examiner to the BA Global Business Management programmes at Coventry University London.




Syed is a senior lecturer. He teaches on the Masters’ and undergraduate programmes and he supervises both undergraduate and postgraduate research students.  

Newest selected publications

Aman, A., Roy, SK., Lees-Marshment, J., Dey, BL., Muhammad, SS. and Kumar, S. (2022) 'Political social media marketing: A systematic literature review and future research agenda'. Electronic Commerce Research. ISSN: 1389-5753

Journal article

Dey, BL., Alwi, SFS., Babu, MM., Roy, SK. and Muhammad, SS. (2022) 'Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention'. British Journal of Management, 0 (in press). ISSN: 1045-3172 Open Access Link

Journal article

Syed, M., Dey, B., Alwi, S., Kamal, M. and Asaad, Y. (2022) 'Consumers’ willingness to share digital footprints on social media: the role of affective trust'. Information Technology and People, 0 (in press). ISSN: 0959-3845 Open Access Link

Journal article

Muhammad, SS., Dey, BL., Kamal, MM. and Syed Alwi, SF. (2021) 'Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour'. Computers in Human Behavior, 121. pp. 106802 - 106802. ISSN: 0747-5632 Open Access Link

Journal article

Dey, BL., Al-Karaghouli, W. and Muhammad, SS. (2020) 'Adoption, Adaptation, Use and Impact of Information Systems during Pandemic Time and Beyond: Research and Managerial Implications'. Information Systems Management, 37 (4). pp. 298 - 302. ISSN: 1058-0530

Journal article
More publications(7)