Dr Syed Muhammad
Senior Lecturer in Strategy and Entrepreneurship
Eastern Gateway 202i
- Email: syed.muhammad@brunel.ac.uk
- Tel: +44 (0)1895 267289
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Research area(s)
Syed’s research is interdisciplinary and focusses on technological innovations, digital footprints, big data, digital marketing, digitalization and privacy and security etc. His research has a particular focus on digital future, interaction with cutting edge technological platforms, adaptation and dark side behaviour of IOT/AI etc. His research output has contributed to strategy and consumer behaviour, brand reshoring, digital and social media marketing and privacy and security on digital platforms.
Research Interests
- Digital Footprints
- Technology adoption and adaptation (cutting edge platforms)
- Digital consumer attitude and behaviour
- Privacy and Security
- Big Data
- Digitalisation
- Smart city and digital transformation
- Strategic digital transformation
- Dark side behaviour of AI/IoT etc.
- Entrepreneurship and entrepreneurial mindset