Liu, G., Chen, Y. and Ko, WW. (2024) 'The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation'. Industrial Marketing Management, 117. pp. 131 - 147. ISSN: 0019-8501

Liu, G., Aroean, L. and Ko, WW. (2023) 'Service innovation in business ecosystem: The roles of shared goals, coopetition, and interfirm power'. International Journal of Production Economics, 255. pp. 1 - 11. ISSN: 0925-5273

Ko, WW. and Liu, G. (2022) 'Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities'. Business Strategy and the Environment, 26 (5). pp. 584 - 596. ISSN: 0964-4733 Open Access Link

Liu, G., Liu, W. and Ko, WW. (2022) 'Organisational capabilities and small and medium sized firms’ attainment of innovation outcomes: the moderating roles of exports and formal business networks'. International Journal of Operations and Production Management, 42 (7). pp. 1022 - 1060. ISSN: 0144-3577 Open Access Link

Liu, G., Aroean, L. and Ko, WW. (2022) 'Power, shared goals and supplier flexibility: a study of the HUB-and-spoke supply chain'. International Journal of Operations and Production Management, 42 (2). pp. 182 - 205. ISSN: 0144-3577 Open Access Link

Ko, WW., Liston-Heyes, C., Liu, W., Liu, G. and Cowling, M. (2022) 'Organizational capabilities and SME exports: the moderating role of external funding intentions and managerial capacity'. Small Business Economics, 58 (1). pp. 247 - 261. ISSN: 0921-898X Open Access Link

Ko, WW., Chen, Y., Chen, C-HS., Wu, M-SS. and Liu, G. (2021) 'Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs'. Journal of World Business, 56 (6). pp. 1 - 18. ISSN: 1090-9516 Open Access Link

Ko, WW. and Liu, G. (2021) 'The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective'. Journal of Business Ethics, 171 (1). pp. 15 - 32. ISSN: 0167-4544 Open Access Link

Liu, G., Ko, WW., Ngugi, I. and Takeda, S. (2021) 'Networking-Bonding Actions, Quality of Ties, and Channel Member Collaboration: Evidence from U.K.-Based Small Firms'. Journal of Small Business Management, 59 (1). pp. 13 - 36. ISSN: 0047-2778

Ko, WW., Chen, C-HS., Liu, G., Nguyen, B. and Takeda, S. (2020) 'IT-based product innovation strategies for small firms'. Information Technology and People, 33 (6). pp. 1489 - 1514. ISSN: 0959-3845 Open Access Link

Bui, HTM., Liu, G., Ko, WW. and Curtis, A. (2020) 'Harmonious workplace climate and employee altruistic behavior: from social exchange perspective'. International Journal of Manpower, 42 (1). pp. 95 - 112. ISSN: 0143-7720 Open Access Link

Liu, G., Rong, K. and Ko, WW. (2020) 'Promoting employee entrepreneurial attitudes: an investigation of Chinese state-owned enterprises'. International Journal of Human Resource Management, 31 (21). pp. 2695 - 2713. ISSN: 0958-5192

Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2020) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development'. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335 Open Access Link

Liu, G., Aroean, L. and Ko, WW. (2019) 'A business ecosystem perspective of supply chain justice practices: A study of a marina resort supply chain ecosystem in Indonesia'. International Journal of Operations and Production Management, 39 (9-10). pp. 1122 - 1143. ISSN: 0144-3577 Open Access Link

Ko, WW., Liu, G., Wan Yusoff, WT. and Che Mat, CR. (2019) 'Social Entrepreneurial Passion and Social Innovation Performance'. Nonprofit and Voluntary Sector Quarterly, 48 (4). pp. 759 - 783. ISSN: 0899-7640 Open Access Link

Ko, WW. and Liu, G. (2019) 'How Information Technology Assimilation Promotes Exploratory and Exploitative Innovation in the Small- and Medium-Sized Firm Context: The Role of Contextual Ambidexterity and Knowledge Base'. Journal of Product Innovation Management, 36 (4). pp. 442 - 466. ISSN: 0737-6782 Open Access Link

Ko, WWJ., Liu, G., Ngugi, IK. and Chapleo, C. (2018) 'External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers'. European Journal of Marketing, 52 (9-10). pp. 1981 - 2004. ISSN: 0309-0566

Liu, G., Ko, WW. and Chapleo, C. (2018) 'How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?'. Journal of Business Ethics, 151 (2). pp. 497 - 516. ISSN: 0167-4544

Liu, G., Ko, WW., Ngugi, I. and Takeda, S. (2017) 'Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: A study of small- and medium-sized manufacturing firms in the UK'. European Journal of Marketing, 51 (11-12). pp. 1980 - 2001. ISSN: 0309-0566

Liu, G., Ko, WW. and Chapleo, C. (2017) 'Managing employee attention and internal branding'. Journal of Business Research, 79. pp. 1 - 11. ISSN: 0148-2963

Ko, WW. and Liu, G. (2017) 'A Typology of Guanxi-based Governance Mechanisms for Knowledge Transfer in Business Networks of Chinese Small- and Medium-sized Enterprises'. Group and Organization Management, 42 (4). pp. 548 - 590. ISSN: 1059-6011

Ko, WW. and Liu, G. (2017) 'Overcoming the Liability of Smallness by Recruiting through Networks in China: A Guanxi-Based Social Capital Perspective'. International Journal of Human Resource Management, 28 (11). pp. 1499 - 1526. ISSN: 0958-5192

Ko, WW. and Liu, G. (2015) 'Understanding the Process of Knowledge Spillovers: Learning to Become Social Enterprises'. Strategic Entrepreneurship Journal, 9 (3). pp. 263 - 285. ISSN: 1932-4391

Liu, G. and Ko, WW. (2014) 'An integrated model of cause-related marketing strategy development'. Academy of Marketing Science (AMS) Review, 4 (3). pp. 78 - 95. ISSN: 1526-1794

Liu, G., Chapleo, C., Ko, WW. and Ngugi, I. (2014) 'The role of internal branding in nonprofit brand management: An empirical investigation'. Nonprofit and Voluntary Sector Quarterly, 44 (2). pp. 319 - 339. ISSN: 0899-7640

Liu, G. and Ko, WW. (2014) 'Charity retailing in the United Kingdom: A managerial capabilities perspective'. Journal of Small Business Management, 52 (3). pp. 390 - 406. ISSN: 0047-2778

Liu, G., Takeda, S. and Ko, WW. (2014) 'Strategic orientation and social enterprise performance'. Nonprofit and Voluntary Sector Quarterly, 43 (3). pp. 480 - 501. ISSN: 0899-7640

Liu, G., Eng, TY. and Ko, WW. (2013) 'Strategic Direction of Corporate Community Involvement'. Journal of Business Ethics, 115 (3). pp. 469 - 487. ISSN: 0167-4544

Liu, G. and Ko, WW. (2012) 'Organizational Learning and Marketing Capability Development: A Study of Charity Retailing Operation of British Social Enterprises'. Nonprofit and Voluntary Sector Quarterly, 41 (4). pp. 580 - 608. ISSN: 0899-7640

Liu, G. and Ko, WW. (2011) 'An Analysis of Cause-Related Marketing Implementation Strategies through Social Alliance: Partnership Conditions and Strategic Objectives'. Journal of Business Ethics, 100 (2). pp. 253 - 281. ISSN: 0167-4544

Liu, G. and Ko, WW. (2011) 'Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective'. Journal of Business Ethics, 104 (2). pp. 251 - 268. ISSN: 0167-4544

Liu, G., Liston-Heyes, C. and Ko, WW. (2010) 'Employee Participation in Cause-Related Marketing Strategies: A Study of British Consumer Service Industries'. Journal of Business Ethics, 92 (2). pp. 195 - 210. ISSN: 0167-4544