Dr Wai Joyce Ko
Divisional Lead / Reader - Strategic Entrepreneurship
Eastern Gateway 217
- Email: joyce.ko@brunel.ac.uk
- Tel: +44 (0)1895 266045
- Strategy and Entrepreneurship
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Joyce has previously worked at the Royal Holloway, University of London, Brunel University of London and University of Southampton. Prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector.
Qualifications
BA(Hons), MBA, FHEA, PhD
Responsibility
Division Lead (Strategy and Entrepreneurship)
Newest selected publications
Liu, G., Chen, Y. and Ko, WW. (2024) 'The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation'. Industrial Marketing Management, 117. pp. 131 - 147. ISSN: 0019-8501
Ko, WW. and Liu, G. (2024) 'Bricolage Strategies, Stakeholder Engagement, and the Geographic Expansion of Social Enterprises'. Nonprofit and Voluntary Sector Quarterly. ISSN: 0899-7640
Liu, G., Aroean, L. and Ko, WW. (2023) 'Service innovation in business ecosystem: The roles of shared goals, coopetition, and interfirm power'. International Journal of Production Economics, 255. pp. 1 - 11. ISSN: 0925-5273
Ko, WW. and Liu, G. (2022) 'Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities'. Business Strategy and the Environment, 26 (5). pp. 584 - 596. ISSN: 0964-4733 Open Access Link
Liu, G., Liu, W. and Ko, WW. (2022) 'Organisational capabilities and small and medium sized firms’ attainment of innovation outcomes: the moderating roles of exports and formal business networks'. International Journal of Operations and Production Management, 42 (7). pp. 1022 - 1060. ISSN: 0144-3577 Open Access Link