Research projects

List of our research projects

• Corporate Brand Communication of SME's in Malaysia (on-going) - Dr Sharifah Alwi, Dr Cristina Stoian and Professor John MT Balmer
• Brand History in Great Britain (on-going)- Researcher: Dr Michael Heller
• Guanzi and Acculturation (on-going) - Researcher: Dr Dorothy Yen
• Digital Economy and Customer Insight (on-going) - Dr Ana Canhoto
• Corporate Brand Management in Business Schools: significance of architecture and social identity theory (on-going) - Researchers: Dr M Foroudi, Dr R Mahmoud, Professor John M.T. Balmer and Dr Weifeng Chen
• Corporate Heritage Brands in China (on-going) - Researchers: Professor John MT Balmer and Dr Weifeng Chen 

Browse related research at Brunel

Total number of results: 5

Grenfell, COVID-19 and digital technology

Completed

Development, financing and distribution in the contemporary game industry

Completed

Stealth marketing and physical activity

Completed

Establishing a 'Futures Market' for digital personhood data

Completed

Understanding how industries cultivate virtuous auras

Completed