In a saturated digital world, capturing attention requires more than just good content – it demands powerful storytelling, strategic thinking, and the ability to leverage new technologies. This 8-week CPD programme, led by Brunel Business School’s internationally recognised marketing and AI faculty, blends creative storytelling with cutting-edge digital marketing practices, powered by artificial intelligence. You'll learn how to design brand narratives that resonate, optimise content using AI tools, and build strategies that engage audiences, foster loyalty, and deliver measurable impact. The Brunel difference: Taught by global experts: Faculty include award-winning researchers, CIM-accredited educators, and published thought leaders in branding, marketing, and AI. Research-driven, industry-aligned: Informed by live consultancy, global marketing research, and active collaborations with media, retail, tech, and hospitality sectors. AI integration at its core: Gain hands-on insight into how AI is transforming marketing strategy – from predictive analytics to personalised content automation. Creative meets technical: Learn storytelling from experts in design, branding, and psychology, paired with data science and tech specialists. Recognised excellence: Delivered by an AACSB-accredited business school with global research impact and PRME-aligned ethical leadership. Flexible, professional delivery: Evening sessions and optional online/hybrid modes make this course ideal for working professionals and teams. Who is this programme for? This programme is designed for: Marketing professionals and brand strategists Content creators and social media managers Business owners and entrepreneurs Communication leads and digital transformation managers Anyone looking to combine creativity with AI-driven marketing insights What you’ll learn Principles of Marketing and Storytelling Learn how marketing and storytelling combine to create brand value, emotional resonance, and cultural relevance to transform products into powerful, memorable consumer experiences Developing a Compelling Brand Narratives Across Platforms Learn to craft and adapt strategic brand stories across platforms to build trust, engage audiences, and drive emotional connection in competitive markets. AI in Digital Marketing and Content Creation Explore how AI transforms digital marketing - enhancing brand voice, personalisation, and content creation while navigating authenticity, audience engagement, and emerging technologies. Building an AI-Digital Marketing Strategy Discover how AI transforms digital customer experience through personalisation, automation, and influencer marketing to enhance brand value, efficiency, and engagement across digital touchpoints. Leveraging AI as a tool for Data Analytics and Business Decision-Making Learn to turn data into action using AI-powered analytics and automation, designing quick-win workflows that drive measurable impact across marketing, HR, and operations. Ethical Considerations and Challenges of AI Explore ethical challenges of AI, from bias and privacy to workplace impact, and gain tools to lead responsible, inclusive, and future-ready digital transformation. Implication of Cybersecurity and Data Privacy Measures Gain essential cybersecurity and data privacy skills to protect digital assets, ensure compliance, and build trust in today’s risk-driven, regulation-heavy digital environment. Building Brand Loyalty and Measuring Effectiveness Learn to build emotional brand loyalty and measure effectiveness using strategic tools, performance metrics, and storytelling across digital channels. Benefits Build skills in AI-enhanced marketing and storytelling that resonates Learn to craft content strategies that are creative, data-informed, and impactful Improve your ability to measure effectiveness and demonstrate ROI Deepen your understanding of brand loyalty, digital trust, and responsible innovation Gain confidence using industry-relevant AI tools and data platforms Learning outcomes By completing the programme, you'll be able to: Develop integrated brand narratives across digital channels Apply AI tools to optimise content creation, audience segmentation, and engagement Build strategies that boost brand loyalty and marketing performance Navigate the ethics and risks of AI in digital marketing, with strong data governance Delivery format Duration: 8 weeks Schedule: One evening per week (6.30pm–8.30pm) Delivery: Online, in-person, or hybrid Certificate: Brunel University Certificate of Completion (min. 70% attendance) Growth and skills levy funding This programme meets growth and skills levy standards and is an ideal option for organisations seeking to upskill innovation and product teams through existing funding streams. Enquire now Craft compelling narratives. Harness AI. Elevate your brand.