In today’s fast-evolving digital economy, staying competitive means more than adopting new technologies – it requires strategic thinking, responsible leadership, and the confidence to transform. This 8-week CPD programme offers a powerful learning experience, led by globally recognised experts from Brunel Business School, with research and policy credentials in AI, blockchain, digital transformation, and innovation management. Designed to equip business professionals with practical tools and future-ready skills, this programme blends academic insight with hands-on application. Whether you're an SME leader, digital strategist, or manager looking to embed AI into operations or marketing, you’ll gain the knowledge and confidence to lead digital change. The Brunel difference: Learn from global experts: Delivered by faculty who advise governments, publish in top journals, and lead international projects in AI, fintech, and transformation strategy. Research-led, practice-informed: Programme content is grounded in live consultancy, government-funded research, and real-world case studies across sectors and markets. Interdisciplinary approach: Faculty from business, AI, finance, and marketing collaborate to deliver a truly holistic learning experience. Accredited excellence: Brunel Business School is AACSB-accredited, PRME-aligned, and globally ranked in business and management. Flexible and accessible: Evening delivery (6.30pm-8.30pm) supports busy schedules; online and hybrid options available. Global relevance: Gain insights from projects that span the UK, EU, China, Africa, and the Middle East. Who is this programme for? SME owners and directors Change and digital transformation leaders IT professionals and analysts Marketing and operations managers Professionals driving AI integration or innovation strategies What you’ll learn Foundation of Digital Transformation Explore the core principles of digital transformation, understanding the drivers, frameworks, and strategic impact of digital transformation. Identifying and Integrating Digital Tools Explores the dynamic intersection of innovation and sustainability, equipping professionals with the knowledge and tools to drive responsible, future-focused initiatives in their organisations. Adopting an AI Strategy for Operational Efficiency Learn to align AI with organisational goals, improve efficiency, and navigate ethical risks through practical, strategic insights into AI readiness and adoption. Building an AI-Digital Marketing Strategy Discover how AI transforms digital customer experience through personalisation, automation, and influencer marketing to enhance brand value, efficiency, and engagement across digital touchpoints. Leveraging AI as a tool for Data Analytics and Business Decision-Making Learn to turn data into action using AI-powered analytics and automation, designing quick-win workflows that drive measurable impact across marketing, HR, and operations. Ethical Considerations and Challenges of AI Explore ethical challenges of AI, from bias and privacy to workplace impact, and gain tools to lead responsible, inclusive, and future-ready digital transformation. Implication of Cybersecurity and Data Privacy Measures Gain essential cybersecurity and data privacy skills to protect digital assets, ensure compliance, and build trust in today’s risk-driven, regulation-heavy digital environment. Fintech and the Future of Financial Decision-Making Explore how fintech innovations are transforming financial services, gain strategic insight into emerging technologies, evolving business models, and the future of digital finance. Learning outcomes By the end of this programme, you'll: Understand how to lead and manage digital transformation in any organisation. Identify appropriate digital tools and integrate them into operations. Design effective, AI-powered marketing and operational strategies. Critically assess ethical risks and implement cybersecurity best practices. Confidently lead innovation, backed by the latest research and global case studies. Certification and format Duration: 8 weeks Schedule: Evenings, 6.30pm–8.30pm Delivery: Online, in-person or hybrid Certification: Brunel University Certificate of Completion (with 70% attendance) Growth and skills levy funding This programme meets growth and skills levy standards and is an ideal option for organisations seeking to upskill innovation and product teams through existing funding streams Enquire now Strategic insight. Global expertise. Real-world results.