During the programme, I gained valuable insights into the history, craftsmanship, and marketing strategies behind some of the most iconic perfume and luxury brands. We visited renowned perfume houses, attended lectures by industry experts, and explored how French culture shapes the global perception of luxury. What stood out to me most was the deep connection between tradition and innovation in this field, as well as the importance of storytelling in building brand identity. This experience not only expanded my knowledge but also strengthened my interest in pursuing a career in luxury brand management. It was both an educational and inspiring journey that gave me a clearer sense of direction for my future.
Jinny Khantilal
BSc (Honours) Business and Management
Two weeks in Nice studying Luxury Hospitality and Ultra Luxury was honestly incredible. Our lecturers weren’t just experts, they were full of stories, energy, and real-life experience that made every class feel alive. We learned how luxury hotels go above and beyond for guests, what makes “ultra luxury” an entirely different world, and even got introduced to the art of wine, followed by a very prestigious wine tasting session during a company visit. We didn’t just stay in the classroom either. In Cannes, we went on a shopping expedition to see luxury hospitality in action. After studying yachts in lectures, we headed to Monaco to see them up close as well as a tour of the famous Monte Carlo Casino just steps away. But honestly, the best part was the people. You meet amazing friends from all over the world and make valuable connections that could open exciting doors in the future. You get to explore a new country, learn in the most hands-on way possible, and bring back not just knowledge, but memories you’ll keep forever.
Paulene Rose Salvador
BSc (Honours) Business and Management
Summer Exchange @ EDHEC Business School