Dr Ashkan Pak Seresht
Lecturer in International Business

Membership and affiliation

• I was awarded the Fellowship of the Higher Education Academy (FHEA) in 2024, demonstrating my commitment to professional standards in teaching and learning under the UK Professional Standards Framework in Higher Education.
• I have also obtained i5 PRME Certificate of Engagement, Principles for Responsible Management Education (PRME) (2024) and CMBE Certified Management & Business Educator (2024).
• Co-leading the Brunel's Blue Bioeconomy Research Lab

Media interests

I am actively engaged in writing popular articles to disseminate research findings to a broader audience. Below is a selected list of my recent communicat:

• Pakseresht, A. (2024). ISO Net Zero Frameworks: Net Zero Guidelines and ISO Carbon Neutrality Standard. Published on Linkedin on December 31, 2024, [Online], Available at: https://shorturl.at/q0oAg
• Pakseresht, A. (2024). CSRD for SMEs: Key Considerations and Upcoming Changes. CSRD Standards Series. Published on Linkedin on December 18, 2024, [Online], Available at: https://shorturl.at/mTyGP
• Pakseresht, A. (2024). Climate Actions And Decarbonising Measures. Climate Action Series. Published on Linkedin on December 31, 2024, [Online], Available at: https://shorturl.at/33qVi
• Pakseresht, A. (2024). How Innovation and Blockchain are Transforming ESG Performance in the Food Industry. Published on Linkedin on July 21, 2024, [Online], Available at: https://shorturl.at/ieT85
• Pakseresht, A. (2024). Theoretical Perspectives on Blockchain in Supply Chain Management. Published on Linkedin on November 6, 2024, [Online], Available at: https://shorturl.at/JHM65
• Peer-Reviewed Blog Article. Pakseresht, A. (2022). Digitalization and Blockchain Applications in Renewable Energy Sector. In-house peer-reviewed and published on the “FUI-bloggen” portal. The Research, Development and Innovation (RDI), Novia University of Applied Sciences. [Online]. Registered in the Open Repository Theseus. Available at: https://novialia.novia.fi/bloggar/fui-bloggen
• Peer-Reviewed Blog Article. Pakseresht, A. (2022). Digitalization and Consumers’ Trust in Renewable Energy. In-house peer-reviewed and published on the “FUI-bloggen” portal. The Research, Development and Innovation (RDI), Novia University of Applied Sciences. [Online]. Registered in the Open Repository Theseus. Available at: https://novialia.novia.fi/bloggar/fui-bloggen
• Peer-Reviewed Blog Article. Pakseresht, A. (2022). FAO's stepwise approach to monitoring the sustainable bioeconomy. In-house peer-reviewed and published on the “FUI-bloggen” portal. The Research, Development and Innovation (RDI), Novia University of Applied Sciences. [Online]. Registered in the Open Repository Theseus. Available at: https://novialia.novia.fi/bloggar/fui-bloggen
• Peer-Reviewed Blog Article. Pakseresht, A. (2022). The Role of Blockchain in Transforming the Agri-Food Circular Economy. In-house peer-reviewed and published on the Novia “FUI-bloggen” portal. The Research, Development and Innovation (RDI), Novia University of Applied Sciences. [Online]. Available at: https://novialia.novia.fi/bloggar/fui-bloggen
• Popularised Academic Content. Pakseresht, A. (2022). Consumers’ hesitancy over the idea of having meat cultivated in a lab. A summary of the research article “Review of factors affecting consumer acceptance of cultured meat”. Published on the Novia “FUI-bloggen” portal. The Research, Novia University of Applied Sciences. Published online on 2 May 2022. Available at: https://novialia.novia.fi/bloggar/fui-bloggen
• Attribution Article. Southey, Flora (2022). Why do consumers accept or reject cultivated meat?. A summary of the research article“Review of factors affecting consumer acceptance of cultured meat” and an interview with the first author. Published on 5 Jan 2022, at online magazine FoodNavigator, Available at: https://www.foodnavigator.com/Article/2022/01/05/Why-do-consumers-accept-or-reject-cultivated-meat
• Press Release. Pakseresht, A. (2021). Environmental Advantages of Cultured Meat do not Motivate Consumers to Buy it. Published 15.12.2021 at Novia University FUI News, [Online], Available at: https://www.novia.fi/nyheter/forskningsnytt/new-review-environmental-advantages-of-cultured-meat-do-not-motivate-consumers-to-buy-it-