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Professor Ashley Braganza
Dean of Brunel Business School / Professor - Business Transformation

Eastern Gateway 202k


Professor Braganza is Dean of Brunel Business School and holds the Chair in Business Transformation.  Prior to being appointed Dean, Professor Braganza was the Deputy Dean of the College of Business, Arts and Social Sciences. 

He is the Founder and co-Director of Brunel’s interdisciplinary Research Centre for Artificial Intelligence, launched in 2018, which incorporates a dedicated AI Lab. The Centre and Lab are part of the wider Brunel’s AI Ecosystem, led by Professor Braganza.  In the 22/23 academic year, the Centre won £3.5 million in grants.  Most recently, Professor Braganza is part of a consortium that has won a €5.8 million bid for the ELOQUENCE EU project (2024-2027). He devised and launched a Masters in AI Strategy, which is aim at training the next generation of AI leaders.  

Professor Braganza’s scholarly contribution is to the field of change implementation and, specifically, leadership of strategic organisational change.  His interest in the implementation of cross-functional change was sparked during his doctoral journey, and continues to inform his research projects, teaching, and consultancy assignments.  His research is practice-based, demonstrated by his leadership of over numerous consultancy projects with global, public and private sector organisations. His past collaborations with senior managers in organisations exemplified by BT, Microsoft, McDonald's, Astra Zeneca, Friends Provident, Volkswagen Financial Services and the various UN agencies have co-created knowledge and practical ways of implementing complex change programmes.

The British Academy of Management elected Professor Braganza to the College of Fellows.  His Fellowship recognises the substantial contribution, over twenty-five years, to the wider business and management academic community through the British Academy of Management. He joined BAM initially as a doctoral student and, since then, fulfilled a number of leadership roles. These include serving on BAM Council as an elected member, founding the Organisational Transformation, Change and Development SIG, creating the conference track and, over the years, chairing the SIG and track along with serving on the SIG committee.  He has organised, led and delivered numerous BAM events.


  • Cranfield University - PhD, Organisational Change and Information Systems
  • University of Strathclyde - MBA, Strategic Management


  • Founder and Chair of the British Academy of Management Special Interest Group in Transformation, Change and Development. 
  • Director of the AI: Social and Digital Innovation Research Centre

Newest selected publications

Stuart, R., Braganza, A., Charitsis, V. and Jones, M. (2022) 'Digital poverty in Margate: a study of two hyperlocal communities'. Place of publication: The British Academy. Available at: Access Link


Chen, W., Botchie, D., Braganza, A. and Han, H. (2022) 'A transaction cost perspective on blockchain governance in global value chains'. Strategic Change, 31 (1). pp. 75 - 87. ISSN: 1086-1718 Open Access Link

Journal article

Braganza, A., Chen, W., Canhoto, A. and Sap, S. (2021) 'Gigification, Job Engagement and Satisfaction: the moderating role of AI enabled system automation in operations management'. Production Planning and Control, 33 (16). pp. 1534 - 1547. ISSN: 0953-7287 Open Access Link

Journal article

Braganza, A., Chen, W., Canhoto, A. and Serap, S. (2020) 'Productive Employment and Decent Work: The impact of AI adoption on psychological contracts, job engagement and employee trust'. Journal of Business Research, 131. pp. 485 - 494. ISSN: 0148-2963 Open Access Link

Journal article

Al-Ghanem, NH., Braganza, A. and Aldhean, E. (2020) 'Distributed Leadership in Transformation Initiatives: The Emergence of Network Leadership'. International Journal of Accounting & Finance Review, 5 (1). pp. 1 - 15. ISSN: 2576-1285 Open Access Link

Journal article
More publications(24)