Dr Dongmei Zha
Lecturer in Marketing
Eastern Gateway 103a
- Email: dongmei.zha@brunel.ac.uk
- Tel: +44 (0)1895 268496
Zha, D., Foroudi, P. and Marvi, R. (2024) 'Experience-Dominant Logic: Laying the Groundwork for an Experience-Dominant View of Firm Practices in the Marketplace'. Qualitative Market Research: an international journal, 0 (accepted, in press). ISSN: 1352-2752 Open Access Link
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) 'Examining the Impact of Sensory Brand Experience on Brand Loyalty'. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Synthesizing the customer experience concept: A multimodularity approach'. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963 Open Access Link
Zha, D., Marvi, R. and Foroudi, P. (2023) 'Embracing the paradox of customer experiences in the hospitality and tourism industry'. International Journal of Management Reviews, 0 (ahead of print). pp. 1 - 24. ISSN: 1460-8545 Open Access Link
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2022) 'Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences'. Qualitative Market Research, 25 (2). pp. 1 - 28. ISSN: 1352-2752 Open Access Link
Zha, D., Foroudi, P., Jin, Z. and Melewar, TC. (2021) 'Making sense of sensory brand experience: Constructing an integrative framework for future research'. International Journal of Management Reviews, 24 (1). pp. 130 - 167. ISSN: 1460-8545 Open Access Link
Zha, D., Melewar, TC., Foroudi, P. and Jin, Z. (2020) 'An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction'. International Journal of Management Reviews, 22 (3). pp. 287 - 317. ISSN: 1460-8545