Dr Dongmei Zha
Lecturer in Marketing

Topics

• Sensory marketing
• Customer experience
• Brand experience

Research supervision

Current PhD students

Zekai Chen - The shadow of uncertain purchase outcome

Mohammad Riyad Jamal Almajali  - Factors affecting the intention to use electronic auctions in Jordan

Nooshin Navazani - Collective consciousness

Lana Abdulla - Emotive AI in Health industry

Fehaid Al Hadidi - Stakeholders’ and international tourists' perceptions

Peiyu Cai - Sustainable development of tourism