Dr Dongmei Zha
Lecturer in Marketing

Teaching

My teaching philosophy is rooted in reflection and experiential learning. I believes that students learn best when they are actively engaged in the learning process and have opportunities to connect theory with practice, encourage critical thinking through real-world tasks, interactive activities, and reflective exercises that allow students to assess their own learning and growth. By creating a supportive and inclusive environment, I aim to empower students to take ownership of their learning journey, develop practical skills, and apply knowledge meaningfully beyond the classroom.

Teaching modules (2025/26):

MG2639 (Consumer Behaviour)

MG3038 (International Marketing)

MG2637 (Marketing Communciation)