Chen, C., Zhang, D., Lü, K. and Peng, J. (2026) 'Trusting tourists or locals? Investigating the interaction effect of recommender identity and tourism purchases on word-of-mouth adoption'. Annals of Tourism Research, Volume 118, (May 2026). pp. 1 - 40. ISSN: 0160-7383 Open Access Link

Yuan, H., Lü, K. and Fang, W. (2025) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963 Open Access Link

Meng, LM., Kou, S., Duan, S., Wang, Y. and Lü, K. (2025) 'Effect of Human Image in Advertisements on Consumers' Experiential Purchase Intentions'. Journal of Advertising, 0 (ahead of print). pp. 1 - 21. ISSN: 0091-3367 Open Access Link

Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2025) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 27 (1). pp. 347 - 365. ISSN: 1387-3326

Lü, K. (2024) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank'. Place of publication: Brunel University of London.Open Access Link

Chen, C., Lü, K. and Zhang, D. (2024) 'The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective'. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963 Open Access Link

Zhou, L., Du, G., Lü, K., Wang, L. and Du, J. (2024) 'A Survey and an Empirical Evaluation of Multi-view Clustering Approaches'. ACM Transactions, Computing Surveys, IF 23.8. ranked 1/147 in Computer Science Theory & Methods., 56 (7). pp. 1 - 38. ISSN: 0360-0300 Open Access Link

Yuan, H., Lü, K. and Ausaf, A. (2024) 'Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms'. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243 Open Access Link

Zhou, Y., Lang, Y. and Lü, KJ. (2023) 'Public opinion analysis in pandemic management: an evolutionary game theory perspective'. Electronic Government, 19 (5). pp. 560 - 585. ISSN: 1740-7494 Open Access Link

Du, G., Zhou, L., Lü, K., Wu, H. and Xu, Z. (2023) 'Multiview Subspace Clustering With Multilevel Representations and Adversarial Regularization'. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255)., 34 (12). pp. 10279 - 10293. ISSN: 2162-237X

Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543 Open Access Link

Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046 Open Access Link

Shaouf, AA. and Lu, K. (2022) 'Establishing Trust in E-Commerce Through Website Design Elements: The Moderating Role of Gender'. International Journal of Technology and Human Interaction, 18 (1). pp. 1 - 24. ISSN: 1548-3908 Open Access Link

Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359 Open Access Link

Meng, LM., Lü, K., Duan, S. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion'. Journal of Retailing and Consumer Services, 63. pp. 1 - 12. ISSN: 0969-6989 Open Access Link

Du, G., Zhou, L., Yang, Y., Lü, K. and Wang, L. (2021) 'Deep Multiple Auto-Encoder based Multi-view Clustering'. Data Science and Engineering, 6 (3). pp. 323 - 338. ISSN: 2364-1185 Open Access Link

Du, G., Zhou, L., Lü, K. and Ding, H. (2021) 'Deep multiple non-negative matrix factorization for multi-view clustering'. Intelligent Data Analysis, 25 (2). pp. 339 - 357. ISSN: 1088-467X

Zhou, L., Du, G., Lu, K. and Wang, L. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174 Open Access Link

Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. 1 - 15. ISSN: 0266-4720 Open Access Link

Zhou, L., Lu, KJ. and Liu, W. (2016) 'An Approach for Community Detection in Social Networks Based on Cooperative Games Theory'. Expert Systems: the journal of knowledge engineering, Vol. 33, (No. 2). pp. 176 - 188. ISSN: 1468-0394

Zhou, L. and Lu, KJ. (2015) 'An Approach for Overlapping and Hierarchical Community Detection in Social Networks Based on Coalition Formation Game Theory'. Expert Systems with Applications, 42 (24 (ABS3)). pp. 9634 - 9646. ISSN: 0957-4174 Open Access Link

Zhu, H., Tian, S. and Lu, KJ. (2015) 'Privacy-Preserving Data Publication with Features of Independent Diversity'. Expert Systems with Applications, 58 (4). pp. 549 - 571. ISSN: 0010-4620