Dr Kevin LuReader Eastern Gateway 104c Email: kevin.lu@brunel.ac.uk Tel: +44 (0)1895 265254 Business Analytics and Marketing Brunel Business School Introduction Research Professional activities Selected publications PhD supervision PhD projects for research students From Generation to Detection: LLM-Driven Approaches to Understanding Disinformation Processes Developing Business Strategies for Digital Products Using Generative Artificial Intelligence (GAI) Techniques
