Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Business Analytics and Marketing
- Brunel Business School
Yuan, H., Lü, K. and Fang, W. (2025) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963 Open Access Link
Lü, K. (2025) 'Ensuring Content Quality and Compliance in Marketing Automation: Tools and Techniques'.
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2025) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 27 (1). pp. 347 - 365. ISSN: 1387-3326
Lü, K. (2024) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank'.Open Access Link
Zhou, L., Du, G., Lü, K., Wang, L. and Du, J. (2024) 'A Survey and an Empirical Evaluation of Multi-view Clustering Approaches'. ACM Transactions, Computing Surveys, 56 (`7). pp. 1 - 38. ISSN: 0360-0300 Open Access Link
Yuan, H., Lü, K. and Ausaf, A. (2024) 'Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms'. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243 Open Access Link
Zhou, Y., Lang, Y. and Lü, KJ. (2023) 'Public opinion analysis in pandemic management: an evolutionary game theory perspective'. Electronic Government, 19 (5). pp. 560 - 585. ISSN: 1740-7494 Open Access Link
Du, G., Zhou, L., Li, Z., Wang, L. and Lü, K. (2023) 'Neighbor-aware deep multi-view clustering via graph convolutional network'. Information Fusion (IF 17.564), 93 (May 2023). pp. 330 - 343. ISSN: 1566-2535
Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543 Open Access Link
Du, G., Zhou, L., Lü, K., Wu, H. and Xu, Z. (2022) 'Multiview Subspace Clustering With Multilevel Representations and Adversarial Regularization'. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255), 34 (12). pp. 10279 - 10293. ISSN: 2162-237X
Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359 Open Access Link
Du, G., Zhou, L., Yang, Y., Lü, K. and Wang, L. (2021) 'Deep Multiple Auto-Encoder based Multi-view Clustering'. Data Science and Engineering, 6 (3). pp. 323 - 338. ISSN: 2364-1185 Open Access Link
Du, G., Zhou, L., Lü, K. and Ding, H. (2021) 'Deep multiple non-negative matrix factorization for multi-view clustering'. Intelligent Data Analysis, 25 (2). pp. 339 - 357. ISSN: 1088-467X
Zhou, L., Du, G., Lu, K. and Wang, L. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174 Open Access Link
Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. 1 - 15. ISSN: 0266-4720 Open Access Link
Zhou, L., Lu, KJ. and Liu, W. (2016) 'An Approach for Community Detection in Social Networks Based on Cooperative Games Theory'. Expert Systems: the journal of knowledge engineering, Vol. 33, (No. 2). pp. 176 - 188. ISSN: 1468-0394
Zhou, L. and Lu, KJ. (2015) 'An Approach for Overlapping and Hierarchical Community Detection in Social Networks Based on Coalition Formation Game Theory'. Expert Systems with Applications, 42 (24 (ABS3)). pp. 9634 - 9646. ISSN: 0957-4174 Open Access Link
Zhu, H., Tian, S. and Lu, KJ. (2015) 'Privacy-Preserving Data Publication with Features of Independent Diversity'. Expert Systems with Applications, 58 (4). pp. 549 - 571. ISSN: 0010-4620
Zhou, L. and Lu, KJ. (2014) 'Detecting Communities with Different Sizes for Social Network Analysis'. The Computer Journal, 58 (9). pp. 1894 - 1908. ISSN: 0010-4620 Open Access Link