Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
- Brunel Business School
- College of Business, Arts and Social Sciences
Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543 Open Access Link
Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046 Open Access Link
Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing (Special Issue: Metrics and Analytics), 97 (4). pp. 621 - 638. ISSN: 0022-4359 Open Access Link
Zhou, L., Du, G., Lu, K. and Wang, L. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174 Open Access Link
Alsaggaf, M., Lü, K. and Li, X. (2019) 'Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response'. International Journal of Services and Operations Management, 34 (1). pp. 81 - 110. ISSN: 1744-2370
Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. 1 - 15. ISSN: 0266-4720 Open Access Link
Yang, H., Cao, E., Lu, K. and Zhang, G. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624 Open Access Link
Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, 60. pp. 622 - 634. ISSN: 0747-5632 Open Access Link
Elwalda, A., Lü, K. and Ali, M. (2016) 'Perceived derived attributes of online customer reviews'. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632 Open Access Link
Zhou, L. and Lu, KJ. (2015) 'An Approach for Overlapping and Hierarchical Community Detection in Social Networks Based on Coalition Formation Game Theory'. Expert Systems with Applications, 42 (24 (ABS3)). pp. 9634 - 9646. ISSN: 0957-4174 Open Access Link
Zhu, H., Tian, S. and Lu, KJ. (2015) 'Privacy-Preserving Data Publication with Features of Independent Diversity'. Expert Systems with Applications, 58 (4). pp. 549 - 571. ISSN: 0010-4620
Erbao Cao., Zhou, X. and Lu, KJ. (2014) 'Coordinating a Supply Chain under Demand and Cost Disruptions'. International Journal of Production Research, 53 (12). pp. 3735 - 3752. ISSN: 0020-7543 Open Access Link
Zhou, L. and Lu, KJ. (2013) 'Game Theory-based Influence Diagrams'. Expert Systems with Applications, 30 ((4)). pp. 341 - 351. ISSN: 0957-4174