Dr Kevin Lu
Senior Lecturer
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
Summary
Dr Lü is a member of academic staff, he mainly works in the areas of business analytics, Information technology development and decision making.
Responsibility
Director of Staff Education and IT Champion.
Course Director for MSc in Business Intelligence and Digital Marketing.
Newest selected publications
Lu, K. and et., A. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences.'. Journal of Retailing. pp. 1 - 18. ISSN: 0022-4359 Open Access Link
Lu, K. and et., A. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174 (15 July 2021). pp. 1 - 15. ISSN: 0957-4174
Alsaggaf, M., Lü, K. and Li, X. (2019) 'Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response'. International Journal of Services and Operations Management, 34 (1). pp. 81 - 110. ISSN: 1744-2370
Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. e12277 - e12277. ISSN: 1468-0394 Open Access Link
Yang, H., Cao, E., Lu, K. and Zhang, G. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624 Open Access Link