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Dr Kevin Lu
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Eastern Gateway 104c

Summary

Dr. Lu's research primarily focuses on marketing and business analytics, including the development, evaluation, and practical application of various approaches. Recently, he has expanded his work to include digital business strategy development, leveraging Generative Artificial Intelligence (GAI) technology. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu has an extensive publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research has been supported by organizations such as SAMS, GCRF, Innovate UK, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies. Before joining academia, he worked in industry as a computer software engineer.

 His research interests include:

- Marketing and business analytics 

- Understanding business developement through data analysis

- Generative Artificial Intelligence (GAI) Applications in Business

Qualifications

BSc (Hons) in Mathematics; PhD in Management; Postgraduate Certificate in Teaching and Learning In Higher Education. 

Responsibility

Head of Resaerch Group

Newest selected publications

Yuan, H., Lü, K. and Fang, W. (2024) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963 Open Access Link

Journal article

Yuan, H., Lü, K. and Ausaf, A. (2024) 'Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms'. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243 Open Access Link

Journal article

Chen, C., Lü, K. and Zhang, D. (2024) 'The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective'. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963 Open Access Link

Journal article

Zhou, L., Du, G., Lü, K., Wang, L. and Du, J. (2024) 'A Survey and an Empirical Evaluation of Multi-view Clustering Approaches'. ACM Computing Surveys, 56 (`7). pp. 1 - 38. ISSN: 0360-0300 Open Access Link

Journal article

Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2023) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326

Journal article
More publications(16)

Brunel University London
Kingston Lane
Uxbridge
Middlesex UB8 3PH

Tel: +44 (0)1895 274000

Fax: +44 (0)1895 232806

Security: +44 (0)1895 255786

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