Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Business Analytics and Marketing
- Brunel Business School
Summary
Dr. Lu's research primarily focuses on artificial intelligence. Dr. Lu has an extensive publication record in leading journals and conferences including ACM Transactions Computing Surveys, IEEE Transactions on Neural Networks and Learning Systems, IEEE Transactions on Information Theory, and ACM SIGKDD. His research has been supported by organizations such as SAMS, GCRF, Innovate UK KTP, EPSRC, and the EU. Under Dr. Lu's supervision, more than ten PhD students have successfully completed their doctoral studies.
His research interests include:
- AI Enabling NLP Applications
- LLM/MLLM
- Mathematical Modelling for Optimisation
- Generative Artificial Intelligence (GAI) Applications in Marketing, Business and Management
Qualifications
BSc (Hons) in Mathematics/ PhD in Data Mining
Responsibility
Head of Resaerch Group
Newest selected publications
Chen, C., Zhang, D., Lü, K. and Peng, J. (2026) 'Trusting tourists or locals? Investigating the interaction effect of recommender identity and tourism purchases on word-of-mouth adoption'. Annals of Tourism Research, 0 (in submission). ISSN: 0160-7383 Open Access Link
Yuan, H., Lü, K. and Fang, W. (2025) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963 Open Access Link
Lü, K. (2025) 'Ensuring Content Quality and Compliance in Marketing Automation: Tools and Techniques'.
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2025) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 27 (1). pp. 347 - 365. ISSN: 1387-3326
Lü, K. (2024) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank'.Open Access Link