Dr Kevin Lu
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Summary

Dr Lu is an experienced academic and researcher with an interdisciplinary background spanning artificial intelligence, data and marketing analytics, information systems, and technology management. His research focuses on the development and application of computational and data-driven approaches to address contemporary organisational, technological and societal challenges.

He has an established record of research and publication and has contributed to a broad range of interdisciplinary and collaborative research activities. His work brings together methodological development and practical application, with particular interests in intelligent systems, data analytics, digital innovation and the strategic use of emerging technologies.

Alongside his research, he has extensive experience in academic leadership, including leading research activities and postgraduate programmes. He is committed to developing collaborative research environments, supporting colleagues and early-career researchers, and building connections between research, education and real-world applications.

He has substantial experience in postgraduate research supervision and has supported doctoral researchers through the full research journey from project development and methodological design to publication and successful completion. His teaching and academic leadership are informed by active research, with a strong emphasis on developing students' analytical, research and professional capabilities and preparing them to address emerging technological and management challenges.

He welcomes PhD applications in AI and business applications. (https://www.linkedin.com/feed/update/urn:li:activity:7492874025778540544/)