
Dr Kevin Lu
Senior Lecturer
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Dr. Lu's research focuses primarily on business and marketing intelligence including approach development, evaluation and their applications. He has published more than 30 research articles in leading journals, 3 book chapters and more than 30 conference papers. His research outputs, citations, and respective research impact can be found https://scholar.google.com/citations?user=okxcFWAAAAAJ&hl=en
He obtained grants from SAMS, GCRF, and Innovate-UK. He currently acts as the Programme Leader for MSc in Business Intelligence and Digital Marketing, the programme is ranked 49th in EDUNIVERSAL ranking(2021) and 51st in QS Worldwide Ranking(2021).
His research interests mainly include:
- Development and evaluation of digital business and marketing strategies
- Understanding live streaming e-commerce through big data analysis
- E-WOM and marketing analytics
- Optimising business model and marketing strategies for digital products.
If you are interested in doing a PhD in business and marketing intelligence, please feel free to get in touch.
Qualifications
BSc (Hons) in Mathematics; PhD in Information Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Responsibility
Director of Staff Education and IT Champion
Course Leader for MSc in Business Intelligence and Digital Marketing
Newest selected publications
Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 0 (in press). pp. 1 - 18. ISSN: 0020-7543 Open Access Link
Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046
Du, G., Zhou, L., Lü, K., Wu, H. and Xu, Z. (2022) 'Multiview Subspace Clustering With Multilevel Representations and Adversarial Regularization'. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255), 0 (in press). pp. 1 - 15. ISSN: 2162-237X
Lü, K. and et. al. (2022) 'The double-edged sword effect of para-social relationship in the context of livestreaming marketing'. Psychology and Marketing, 0 (accepted, in press). ISSN: 0742-6046
Shaouf, AA. and Lu, K. (2022) 'Establishing Trust in E-Commerce Through Website Design Elements: The Moderating Role of Gender'. International Journal of Technology and Human Interaction, 18 (1). pp. 1 - 24. ISSN: 1548-3908 Open Access Link