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Dr Kevin Lu
Senior Lecturer

Eastern Gateway 104c


Dr. Lu's research focuses primarily on business and marketing intelligence including approach development, evaluation and their applications. He has published more than 30 research articles in leading journals, 3 book chapters and more than 30 conference papers. His research outputs, citations, and respective research impact can be found

He obtained grants from SAMS, GCRF, and Innovate-UK. He currently acts as the Programme Leader for MSc in Business Intelligence and Digital Marketing, the programme is ranked 49th in  EDUNIVERSAL ranking(2021) and 51st in QS Worldwide Ranking(2021).

His research interests mainly include:

  • Development and evaluation of digital business and marketing strategies
  • Understanding live streaming e-commerce through big data analysis
  • E-WOM and marketing analytics
  • Optimising business model and marketing strategies for digital products.

If you are interested in doing a PhD in business and marketing intelligence, please feel free to get in touch.


BSc (Hons) in Mathematics; PhD in Information Management; Postgraduate Certificate in Teaching and Learning In Higher Education. 


Director of Staff Education and IT Champion

Course Leader for MSc in Business Intelligence and Digital Marketing

Newest selected publications

Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 0 (in press). pp. 1 - 18. ISSN: 0020-7543 Open Access Link

Journal article

Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046

Journal article

Du, G., Zhou, L., Lü, K., Wu, H. and Xu, Z. (2022) 'Multiview Subspace Clustering With Multilevel Representations and Adversarial Regularization'. IEEE Transactions on Neural Networks and Learning Systems (IF 14.255), 0 (in press). pp. 1 - 15. ISSN: 2162-237X

Journal article

Lü, K. and et. al. (2022) 'The double-edged sword effect of para-social relationship in the context of livestreaming marketing'. Psychology and Marketing, 0 (accepted, in press). ISSN: 0742-6046

Journal article

Shaouf, AA. and Lu, K. (2022) 'Establishing Trust in E-Commerce Through Website Design Elements: The Moderating Role of Gender'. International Journal of Technology and Human Interaction, 18 (1). pp. 1 - 24. ISSN: 1548-3908 Open Access Link

Journal article
More publications(25)