Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Business Analytics and Marketing
- Brunel Business School
Summary
Dr. Lu's research primarily focuses on machine learning and artificial intelligence. Dr. Lu has an extensive publication record, with over 30 research articles in leading journals and conferences including IEEE Transactions on Neural Networks and Learning Systems, IEEE Transactions on Information Theory, ACM Transactions Computing Surveys and ACM SIGKDD. His research has been supported by organizations such as SAMS, GCRF, Innovate UK KTP, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies. Before joining academia, he worked in industry as a computer software engineer.
His research interests include:
- AI Enabling NLP Applications
- Mathematical Modelling for Optimisation
- Generative Artificial Intelligence (GAI) Applications in Marketing, Business and Management
Qualifications
BSc (Hons) in Mathematics; PhD in Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Responsibility
Newest selected publications
Yuan, H., Lü, K. and Fang, W. (2025) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963 Open Access Link
Lü, K. (2025) 'Ensuring Content Quality and Compliance in Marketing Automation: Tools and Techniques'.
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2025) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 27 (1). pp. 347 - 365. ISSN: 1387-3326
Lü, K. (2024) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank'.Open Access Link
Zhou, L., Du, G., Lü, K., Wang, L. and Du, J. (2024) 'A Survey and an Empirical Evaluation of Multi-view Clustering Approaches'. ACM Transactions, Computing Surveys, 56 (`7). pp. 1 - 38. ISSN: 0360-0300 Open Access Link