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Dr Kevin Lu

Dr Kevin Lu
Senior Lecturer

Eastern Gateway 104c

Summary

Dr Lü is a member of academic staff, he mainly works in the areas of business analytics, Information technology development and digital marketing, and have been actively involved in several Innovate UK projects.

Responsibility

Staff Education and IT Champion.

MSc in Business Intelligence and Digital Marketing.

Newest selected publications

Lu, K. and et., A. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences.'. Journal of Retailing. pp. 1 - 18. ISSN: 0022-4359 Open Access Link

Journal article

Lu, K. and et., A. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174 (15 July 2021). pp. 1 - 15. ISSN: 0957-4174 Open Access Link

Journal article

Huang, T., Zhou, L., Jin, Z., Huang, Y. and Lu, K. (2020) 'A Multi-component Attribute Network Embedding for Link Prediction'.2020 IEEE 22nd Conference on Business Informatics (CBI). IEEE. pp. 58 - 65.

Conference paper

Lu, KJ. (2019) 'Appeal difference between frequent and rare tourists'.Academy of Marketing Science World Marketing Congress. Edinburgh. 12 - 12 July.Open Access Link

Conference paper

Alsaggaf, M., Lü, K. and Li, X. (2019) 'Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response'. International Journal of Services and Operations Management, 34 (1). pp. 81 - 110. ISSN: 1744-2370

Journal article
More publications(13)