Dr Kevin Lu
Senior Lecturer
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
Summary
Dr Lü is a member of academic staff, he mainly works in the areas of business analytics, Information technology development and decision making.
Responsibility
Director of Staff Education and IT Champion.
Course Director for MSc in Business Intelligence and Digital Marketing.
Newest selected publications
Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. e12277 - e12277. ISSN: 1468-0394 Open Access Link
Yang, H., Cao, E., Lu, K. and Zhang, G. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624 Open Access Link
Lu, KJ. and Elwalda, A. (2016) 'The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs'. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928 Open Access Link
Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, Volume 60, (0747-5632). pp. 622 - 634. ISSN: 0747-5632 Open Access Link
Elwalda, A. and Lu, KJ. (2015) 'Perceived Derived Attributes of Online Customer Reviews'. Computers in Human Behavior, 56. pp. 306 - 319. ISSN: 0747-5632 Open Access Link