Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Business Analytics and Marketing
- Brunel Business School
Newest selected publications
Chen, C., Zhang, D., Lü, K. and Peng, J. (2026) 'Trusting tourists or locals? Investigating the interaction effect of recommender identity and tourism purchases on word-of-mouth adoption'. Annals of Tourism Research, Volume 118, (May 2026). pp. 1 - 40. ISSN: 0160-7383 Open Access Link
Yuan, H., Lü, K. and Fang, W. (2025) 'Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce'. Journal of Business Research, 188 (February 2025). pp. 1 - 16. ISSN: 0148-2963 Open Access Link
Meng, LM., Kou, S., Duan, S., Wang, Y. and Lü, K. (2025) 'Effect of Human Image in Advertisements on Consumers' Experiential Purchase Intentions'. Journal of Advertising, 0 (ahead of print). pp. 1 - 21. ISSN: 0091-3367 Open Access Link
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2025) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 27 (1). pp. 347 - 365. ISSN: 1387-3326
Lü, K. (2024) 'Exploring the Effectiveness of Generative AI-Powered Chatbots in Strengthening Consumer Trust and Enhancing Retention Capabilities for a Bank'. Place of publication: Brunel University of London.Open Access Link