Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Dr. Lu's research primarily focuses on marketing and business analytics, encompassing approach development, evaluation, and their practical applications. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu has a substantial publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research endeavors have received support from various organizations, including SAMS, GCRF, Innovate-UK, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies.
His research interests include:
- Marketing analytics
- Understanding business developement through big data analysis
- Problem-solving through the application of business analytics
Qualifications
BSc (Hons) in Mathematics; PhD in Marketing Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Newest selected publications
Chen, C., Lü, K. and Zhang, D. (2024) 'The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective'. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963 Open Access Link
Huang, T., Zhou, L., Lü, K., Wang, L., Chen, H. and Du, G. (2023) 'An Empirical Evaluation of Algorithms for Link Prediction'. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326
Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543 Open Access Link
Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046 Open Access Link
Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing, 97 (4). pp. 621 - 638. ISSN: 0022-4359 Open Access Link