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Dr Kevin Lu

Dr Kevin Lu
Senior Lecturer

Eastern Gateway 104c

Summary

Dr Lü is a member of academic staff, he mainly works in the areas of business analytics, Information technology development and digital marketing.

Responsibility

Staff Education and IT Champion.

MSc in Business Intelligence and Digital Marketing.

Newest selected publications

Meng, LM., Lü, K., Duan, S. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion'. Journal of Retailing and Consumer Services, 63. pp. 1 - xx. ISSN: 0969-6989 Open Access Link

Journal article

Du, G., Zhou, L., Yang, Y., Lü, K. and Wang, L. (2021) 'Deep Multiple Auto-Encoder based Multi-view Clustering'. Data Science and Engineering, 6 (3). pp. 323 - 338. ISSN: 2364-1185 Open Access Link

Journal article

Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing. ISSN: 0022-4359 Open Access Link

Journal article

Lu, K. and et., A. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174 (15 July 2021). pp. 1 - 15. ISSN: 0957-4174 Open Access Link

Journal article

Bhaskaran, SS., Al Aali, M. and Lu, K. (2019) 'Contextual data mining for higher educational institutions'. International Journal of Engineering and Advanced Technology, 8 (5). pp. 167 - 178.

Journal article
More publications(15)