Dr Kevin Lu
Senior Lecturer
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Business Accounting
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Dr Lü is a member of academic staff, he mainly works in the areas of business analytics, Information technology development and digital marketing.
Responsibility
Staff Education and IT Champion.
MSc in Business Intelligence and Digital Marketing.
Newest selected publications
Meng, LM., Lü, K., Duan, S. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion'. Journal of Retailing and Consumer Services, 63. pp. 1 - xx. ISSN: 0969-6989 Open Access Link
Du, G., Zhou, L., Yang, Y., Lü, K. and Wang, L. (2021) 'Deep Multiple Auto-Encoder based Multi-view Clustering'. Data Science and Engineering, 6 (3). pp. 323 - 338. ISSN: 2364-1185 Open Access Link
Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing. ISSN: 0022-4359 Open Access Link
Lu, K. and et., A. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174 (15 July 2021). pp. 1 - 15. ISSN: 0957-4174 Open Access Link
Bhaskaran, SS., Al Aali, M. and Lu, K. (2019) 'Contextual data mining for higher educational institutions'. International Journal of Engineering and Advanced Technology, 8 (5). pp. 167 - 178.