Dr Kevin Lu
Senior Lecturer
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Business Accounting
- Brunel Business School
- College of Business, Arts and Social Sciences
Summary
Dr Lü is a member of academic staff, he mainly works in the areas of business analytics, Information technology development and digital marketing, and have been actively involved in several Innovate UK projects.
Responsibility
Staff Education and IT Champion.
MSc in Business Intelligence and Digital Marketing.
Newest selected publications
Lu, K. and et., A. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences.'. Journal of Retailing. pp. 1 - 18. ISSN: 0022-4359 Open Access Link
Lu, K. and et., A. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174 (15 July 2021). pp. 1 - 15. ISSN: 0957-4174 Open Access Link
Huang, T., Zhou, L., Jin, Z., Huang, Y. and Lu, K. (2020) 'A Multi-component Attribute Network Embedding for Link Prediction'.2020 IEEE 22nd Conference on Business Informatics (CBI). IEEE. pp. 58 - 65.
Lu, KJ. (2019) 'Appeal difference between frequent and rare tourists'.Academy of Marketing Science World Marketing Congress. Edinburgh. 12 - 12 July.Open Access Link
Alsaggaf, M., Lü, K. and Li, X. (2019) 'Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response'. International Journal of Services and Operations Management, 34 (1). pp. 81 - 110. ISSN: 1744-2370