Dr Kevin Lu
Senior Lecturer
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
Summary
Dr Lü is a member of academic staff, he mainly works in the areas of Business Analytics and Business Management Systems.
Responsibility
Pathway leader for MSc in Business Intelligence and Social Media.
Newest selected publications
Lu, KJ. (2018) 'Decision Making under Uncertainty through Extending Influence Diagrams with Interval-valued Parameters'. Expert Systems: the journal of knowledge engineering, 35 (4). pp. e12277 - e12277. ISSN: 1468-0394 Open Access Link
Lu, K. (2017) 'Optimal contract design for dual-channel supply chains under information asymmetry'. Journal of Business and Industrial Marketing, 32 (8). pp. 1087 - 1097. ISSN: 0885-8624
Lu, KJ. and Elwalda, A. (2016) 'The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs'. Journal of Customer Behaviour, 15 (2). pp. pp. 123-152(30) - pp. 123-152(30). ISSN: 1475-3928 Open Access Link
Shaouf, A. and Lu, KJ. (2016) 'The Effect of Web Advertising Visual Design on Online Purchase Intention: An Examination across Gender'. Computers in Human Behavior, Volume 60, (0747-5632). pp. 622 - 634. ISSN: 0747-5632 Open Access Link
Zhou, L., Lu, KJ. and Liu, W. (2016) 'An Approach for Community Detection in Social Networks Based on Cooperative Games Theory'. Expert Systems: the journal of knowledge engineering, Vol. 33, (No. 2). pp. 176 - 188. ISSN: 1468-0394