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Dr Kevin Lu
Reader

Eastern Gateway 104c

Summary

Dr. Lu's research primarily focuses on business analytics, encompassing approach development, evaluation, and their practical applications. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu boasts a substantial publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research endeavors have received support from various organizations, including SAMS, GCRF, Innovate-UK, EPSRC, and the EU.

 His research interests include:

- Development and evaluation of business analytics techniques and systems

- Understanding e-commerce through big data analysis

- Problem-solving through the application of business and marketing analytics

Qualifications

BSc (Hons) in Mathematics; PhD in Databases and Data Mining; Postgraduate Certificate in Teaching and Learning In Higher Education. 

Responsibility

Head of Research

Newest selected publications

Erbao, C., Luo, H. and Lü, K. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’'. International Journal of Production Research, 61 (20). pp. 6873 - 6890. ISSN: 0020-7543 Open Access Link

Journal article

Meng, LM., Kou, S., Duan, S., Jiang, Y. and Lü, K. (2022) 'How a blurry background in product presentation influences product size perception?'. Psychology & Marketing, 39 (8). pp. 1633 - 1645. ISSN: 0742-6046 Open Access Link

Journal article

Xie, G., Lü, K., Gupta, S., Jiang, Y. and Shi, L. (2021) 'How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences'. Journal of Retailing (Special Issue: Metrics and Analytics), 97 (4). pp. 621 - 638. ISSN: 0022-4359 Open Access Link

Journal article

Zhou, L., Du, G., Lu, K. and Wang, L. (2021) 'A Network-based Sparse and Multi-manifold Regularized Multiple Non-negative Matrix Factorization for Multi-View Clustering Expert Systems With Applications'. Expert Systems with Applications, 174. pp. 1 - 15. ISSN: 0957-4174 Open Access Link

Journal article

Alsaggaf, M., Lü, K. and Li, X. (2019) 'Electronic word-of-mouth in the mobile service sector: The role of service quality and customer emotional response'. International Journal of Services and Operations Management, 34 (1). pp. 81 - 110. ISSN: 1744-2370

Journal article
More publications(13)
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