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Dr Lalnunpuia Samuel
Lecturer in Marketing

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Muhammad, SS., Dey, BL., Kamal, MM., Samuel, L. and Alzeiby, EA. (2025) 'Digital transformation or digital divide? Smes' use of AI during global crisis'. Technological Forecasting and Social Change, 217. pp. 124184 - 124184. ISSN: 0040-1625

Journal article

Samuel, L., Dey, BL. and Chelekis, J. (2025) '(Im)migrants’ Reactions to Value-Driven Acculturation: A Study of South Asian Ethnic Community Expressions with British Politics'.AMS World Marketing Congress. Burgundy School of Business, Dijon, France. [unpublished]

Conference paper

Samuel, L. (2023) 'Towards a framework of value driven political acculturation: A study of South Asian (im)migrants’ engagement with British politics'. PhD Thesis.

Thesis dissertation

Dey, BL., Nasef, YT., Brown, DM., Samuel, L., Singh, P. and Apostolidis, C. (2022) '(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts'. Journal of World Business, 58 (2). pp. 1 - 14. ISSN: 1090-9516 Open Access Link

Journal article

Samuel, L. (2022) 'Towards a framework of multi-dimensional political acculturation: A study of ethnic minorities’ engagement with British politics.'.Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life. University of Huddersfield.

Conference paper

Dey, BL., Yen, D. and Samuel, L. (2019) 'Digital consumer culture and digital acculturation'. International Journal of Information Management, 51. pp. 1 - 6. ISSN: 0268-4012 Open Access Link

Journal article