Muhammad, SS., Dey, BL., Kamal, MM., Samuel, L. and Alzeiby, EA. (2025) 'Digital transformation or digital divide? Smes' use of AI during global crisis'. Technological Forecasting and Social Change, 217. pp. 124184 - 124184. ISSN: 0040-1625

Samuel, L., Dey, BL. and Chelekis, J. (2025) '(Im)migrants’ Reactions to Value-Driven Acculturation: A Study of South Asian Ethnic Community Expressions with British Politics'.AMS World Marketing Congress. Burgundy School of Business, Dijon, France. [unpublished]

Samuel, L. (2023) 'Towards a framework of value driven political acculturation: A study of South Asian (im)migrants’ engagement with British politics'. PhD Thesis.

Dey, BL., Nasef, YT., Brown, DM., Samuel, L., Singh, P. and Apostolidis, C. (2022) '(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts'. Journal of World Business, 58 (2). pp. 1 - 14. ISSN: 1090-9516 Open Access Link

Samuel, L. (2022) 'Towards a framework of multi-dimensional political acculturation: A study of ethnic minorities’ engagement with British politics.'.Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life. University of Huddersfield.

Dey, BL., Yen, D. and Samuel, L. (2019) 'Digital consumer culture and digital acculturation'. International Journal of Information Management, 51. pp. 1 - 6. ISSN: 0268-4012 Open Access Link